Marketers have entered a multitouch world. Identifying the way consumers interact with brands through offline and online paths to measure and reallocate marketing dollars will become the focus of search marketers this year. This requires significant data, technology and support from c-level executives across all business units in the organization to become successful. ...
edo is building out an advertising channel where a swipe of a credit or a debit card becomes the signal to serve up ads. ... Read the whole story
In his book "The Believing Brain," Michael Shermer spends several hundred pages exploring just how powerful beliefs are in forming our view of the ... Read the whole story
A group of researchers at Microsoft and the CS Department of Technion-Israel Institute of Technology explored methods for modeling query and click behavior in ... Read the whole story