• Google's Tim Reis Reveals 'Mobile Playbook'

    Marketers have to define their value proposition by figuring out what customers want to do with their business in mobile and delivering those services. Per Google, 95% of smartphone users have searched for local info and 90% of those people have acted on the search results they got. ...Read the whole story

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How Advanced SEMs Roll: Search Query Mining

Big data is everywhere. It's become a fashionable topic du jour, and in an industry like search engine marketing, where data is everything, that trend holds especially true. One of my favorite quotes on the importance of data to the future of business is from Google's Chief Economist, Hal Varian, "Datarati are companies that have the edge in consumer data insight... Data is ubiquitous and cheap, analytical ability is scarce... The sexiest job in the next ten years will be statistician." ...More