Tuesday, May 15, 2012
  • Google's Tim Reis Reveals 'Mobile Playbook'

    Marketers have to define their value proposition by figuring out what customers want to do with their business in mobile and delivering those services. Per Google, 95% of smartphone users have searched for local info and 90% of those people have acted on the search results they got. ...Read the whole story

  • Facebook Needs Open Ad-Targeting Formats To Succeed

    Facebook fails as an ad company, although it generates the majority of revenue from advertising. The technology has not kept pace with explosive user growth, falling short in ad-targeting options and formats, according to analyses released Tuesday. ...Read the whole story

    Around The Net

    • How Insights Troubleshoot Paid SearchPPC Hero

      Jeff Allen serves up three ways that marketers can use Google Insights to increase the efficiency of PPC accounts. The tips guide us through budget allocation forecasts, and solving keyword identification issues. One example looks at grocery coupons, where a decline in click volume occurs. Allen provides tips on how to tell if it is an industry or keyword-specific trend, and the steps needed to alleviate the rising costs per click. ...Read the whole story

    • Marketing Search To Baby BoomersMarketingSherpa

      How do marketers market products online to the 70-plus age group when the target audience focuses on physical and mental challenges that come with age? Steve Parker explains. It starts with a computer that is specifically for seniors -- the WOW! Computer, supported by A/B testing that led to a 400% increase in sales in one year, and a 90% lift in conversion rates. ...Read the whole story

    • How To Protect Google Analytics DataKISSmetrics

      If Google Analytics files become corrupt for one reason or another -- possibly someone hacking into the account -- marketers should know how to access the files. Lars Lofgren guides us through how to hack into Google Analytics files, and then how to protect them from being hacked. He begins with explaining how Google Analytics Tracking Code works, how to find the code on any home page, and how to create a filter that will prevent others from gaining access to the data.  ...Read the whole story

    • Backup Plan For BacklinksSearch Engine Watch

      Marketers who built a back-end Web site structure on exact match anchor text may have a problem when considering Google Penguin. Jennifer Van Iderstyne provides insight into identifying bad vs. good backlinks, starting with a list of tools that will help identify them. When it's time to take out "backlink trash," find the correct person who posted them and reach out to the sites and make the request. After going to the source, keep records and follow up to make sure it has been done. ...Read the whole story

    • What If Facebook Created A Search Engine?PR Newswire

      Facebook could capture around 22% of the global search market, according to the London-based digital marketing agency Greenlight. The results, released in a survey of 500 people, revealed that only 5% would 'definitely' use a future Facebook search engine to rival Google's. That compares with 26% who said they would not. For now, Facebook relies on Bing to power searches on the site. ...Read the whole story

    • SEO Project ManagementSEOmoz

      Project management can become an important way to initiate change. Figuring out the solution is not necessarily the difficult part, but rather getting it done becomes the challenge. Start with keeping reports short and concise. Reports need to convince the reader to make a change, and tell the person how to do it. Start by mapping out the processes by understanding how steps work within the organization; and pre-deliver insight, or over communicate, the change before making it. ...Read the whole story

    • Analytics For BrandingOccam's Razor