• Google's Tim Reis Reveals 'Mobile Playbook'

    Marketers have to define their value proposition by figuring out what customers want to do with their business in mobile and delivering those services. Per Google, 95% of smartphone users have searched for local info and 90% of those people have acted on the search results they got. ...Read the whole story

  • Facebook Needs Open Ad-Targeting Formats To Succeed

    Facebook fails as an ad company, although it generates the majority of revenue from advertising. The technology has not kept pace with explosive user growth, falling short in ad-targeting options and formats, according to analyses released Tuesday. ...Read the whole story