Google Finds The Nook by Laurie Sullivan

Google searches for "tech gifts for mom" rose 25% from 2010 to 2011. Searches in the 30 days prior rose 20% for "ereader" and "best ereader." Some of those searches found their way to Barnes & Noble to check out the GlowLight Nook. ...Read the whole story

  • Google's Tim Reis Reveals 'Mobile Playbook' by Mark Walsh

    Marketers have to define their value proposition by figuring out what customers want to do with their business in mobile and delivering those services. Per Google, 95% of smartphone users have searched for local info and 90% of those people have acted on the search results they got. ...Read the whole story

  • Facebook Needs Open Ad-Targeting Formats To Succeed by Laurie Sullivan

    Facebook fails as an ad company, although it generates the majority of revenue from advertising. The technology has not kept pace with explosive user growth, falling short in ad-targeting options and formats, according to analyses released Tuesday. ...Read the whole story