Why Search Marketers Should Watch Facebook's Stock Price by Laurie Sullivan

Anything that increases Facebook's stock price is bad for search engine marketers, according to Needham & Co. Managing Director Laura Martin. For starters, the events pushing up the price move clicks from the open Web behind closed walls. ...Read the whole story

  • search Yahoo Builds Browsers For Mobile, Desktop, Connects Ad Targeting Cross-Platform by Laurie Sullivan

    Yahoo on Thursday unveils a browser with search functions dubbed Axis for tablet, smartphone and desktop devices. The browsers will eventually support a combination of paid-search and display ads, along with cross-platform ad targeting and search functions. ...Read the whole story

  • Which Gets Better Buzz: Google Or Facebook? by Laurie Sullivan

    Facebook and Google are two of the most talked-about companies in the media. Does the search engine or the social network get more buzz? HighBeam Research measured the online attention of both to calculate the amount of media attention received during the past five years. ...Read the whole story

  • Mobile Video Message Use On Rise by Laurie Sullivan

    While mobile video messages reminding viewers to watch a television show have surfaced as one of the more popular communications between media companies and consumers, the marketing tool has become especially popular on iOS and Android devices across AT&T Mobility and Verizon Wireless. That's according to a Mogreet report that analyzes consumer behavior through mobile messaging. ...Read the whole story