Uncovering Affiliate Marketing Top 10 Cookie Stuffers by Laurie Sullivan

Convertro, a cross-channel marketing and optimization company, plans to publish a white paper on cookie stuffing, a phenomenon where marketing affiliates insert their code to receive credit for traffic that would have gone to a company's Web site anyway. ...Read the whole story

  • Which Gets Better Buzz: Google Or Facebook? by Laurie Sullivan

    Facebook and Google are two of the most talked-about companies in the media. Does the search engine or the social network get more buzz? HighBeam Research measured the online attention of both to calculate the amount of media attention received during the past five years. ...Read the whole story

When Is Marketing Not Marketing? by Mark Simon

It's not marketing when we do it online. Let me explain. ...More