Why Facebook Wants You To Buy Their Phone. A-hum! by Laurie Sullivan

Can a software or cloud computing company become successful building and selling its own smartphone? Of course it can -- but analysts believe Facebook will need more than a $1 billion investment in Instagram or a wish upon a starry-eyed dream. Does it all come down to data generated by searches, member profiles, and clicks on ads? ...Read the whole story

Facebook's Missing Data For Marketers by Ezra Doty

With 900 million users generating billions of monthly page views, it is no wonder that Facebook (for now) is the top seller of display advertising. That generates a fantastic among of data that is critical for advertisers. It's just not the right data -- and therein lies the problem. ...More

  • Maximize Your Google Grant Potential with Ad Extensions by Lauren Kade

    Do you have a Google Grant? Are you having trouble hitting the spend levels to apply for Grantspro? Enter stage left: Google ad extensions. Ad extensions help attract attention to your ads and can help improve click-through-rates. And if you're trying to increase your daily spend to reach the Grantspro levels, you need enticing ads that users will click on! Here are some additional great benefits to adding an ad extension to your ad. ...More