Audit Tools For Failing Small Business Search Campaigns by Laurie Sullivan

Paid-search audit tools identify failing campaigns, allowing marketers to quickly make changes and optimize content. But small businesses don't always have access to these tools. So this week iProspect made available a set that allows marketers to review paid-search campaigns in Google AdWords and Microsoft adCenter. ...Read the whole story

  • DoubleClick Metrics Give Publishers Trending Data by Laurie Sullivan

    Google introduced publisher metrics and benchmark data identifying trends in display advertising to answer questions behind industry assumptions on real-time bidding, mobile, video, display and more. The Publisher Edition became the first in a series of publications looking at aggregate global data collected from across the company's display advertising products. ...Read the whole story

  • Google Wins YouTube Copyright Suit in France by Ross Fadner

    A French court dismissed a copyright lawsuit against YouTube on Tuesday, deeming the Google-owned video-sharing site's processes for removing copyrighted material uploaded to the site to be adequate. ...Read the whole story

10 Reasons Why I Wouldn't Bet Against Bing by Aaron Goldman

Three years ago, I laid out a 12-step program for breaking the Google habit, but have yet to personally conquer step two: "Believe that there is a greater resource out there." Could that be eventually be Bing? ...More