Reimagining The Best Use For Mobile Search, Display Cross-Channel Strategies by Laurie Sullivan

Despite fears about limited creative opportunities, privacy issues, device fragmentation, lack of standard metrics and agency expertise, mobile display and search ads continue to grow in popularity for a few unexpected brands. They are taking advantage of the proliferation of mobile devices. Andy Rubin, who heads up development of Google's smartphone operating system, tweeted Sunday on Twitter that there are more than 900,000 Android devices activated daily. ...Read the whole story

Google (Rental) Car: Oh, The Places We'll Go! by Jeffrey K. Rohrs

If you pop on over to the Amazon Best Sellers list this graduation season, you'll see a phenomenon as predictable as the swallows returning to San Juan Capistrano. Oh, the Places You'll Go!, the last book written by Dr. Seuss, is making its annual pilgrimage to the top of the charts. Released in 1990, the book has become a favorite grad gift the world around, thanks to its message that the future is a bright and wondrous world of possibilities. ...More