SEO Book Founder Aaron Wall Explains Connection With TLDs by Laurie Sullivan

A recent post by SEO Book founder Aaron Wall got me thinking again about top level domain names (TLDs), again. I wrote a couple of articles based on gTLDs. One explains how Google might monetize them. Then I read Wall's interview with Microsoft Bing's Duane Forrester, where he asked about Microsoft offering TLD-based filters. ...Read the whole story

  • Bing Integrates Qwiki, Brands Gain Video Marketing Tool by Laurie Sullivan

    Microsoft made search and brand marketing more about content to connect search results through video. Bing, the company's search engine, has partnered with Qwiki to create a new media format in query results that combines audio, videos, images, maps, and Twitter tweets. ...Read the whole story

  • Facebook, ARF Search For Better Online Metrics by David Goetzl

    Facebook will be launching a competition in conjunction with the ARF to develop groundbreaking measurement concepts. An overarching goal is developing platforms and standards to furnish ROI metrics for all media. Facebook will fund projects for the winning proposals. ...Read the whole story

Welcome Back, Summer Of Search by Ryan DeShazer

It's hard for me to believe, but a year has passed since I wrote the column Welcome To The Summer Of Search. That piece was one of my all-time favorites to write. In it I looked forward to another summer spent in the trenches of the search industry, while reflecting on day one of the SMX Advanced conference I was attending. A year later and here I am again, back to the grindstone after a week spent with industry colleagues at SMX in (chilly) Seattle. ...More

  • CNN And CIMM Make News On Multi-Platform Research Front by David Goetzl

    Networks have been eager to conduct research on cross-platform consumption of major sports events, be it ESPN for the World Cup or NBCUniversal for the Olympics. Turner has been no different with March Madness, which it now offers in partnership with CBS. Now, Turner is adding a regular cross-platform initiative tabbed "CNN Everywhere" while industry group CIMM is releasing two studies. ...More