AMEX, Facebook Give Advertising Credits In Marketing Makeovers by Laurie Sullivan

Five small business owners will receive house calls from American Express OPEN and Facebook branding experts who conduct in-depth marketing makeovers. Winners also receive $25,000 in cash to implement the social strategies they learn. Support will be provided by digital agencies such as Digitas. ...Read the whole story

  • Mobile Search Set To Fuel Call-Based Ads by Laurie Sullivan

    Businesses spent $132.8 billion in the U.S. last year on local ads and about $68.4 billion -- or 46.5% -- aimed to drive telephone leads, according to a BIA/Kelsey report that highlights the trend toward call-based ads. ...Read the whole story

  • search LG Electronics: Talk To Phone For Web Search by Laurie Sullivan

    LG Electronics will introduce an intelligent voice search service for its smartphones running on Google's Android operating system to support audio services on 11 applications, such as Web search, text and contacts. The move should be a wake-up call to search engine marketers who will need to rethink how they optimize Web sites and paid-search campaigns. ...Read the whole story

Considerations For Measuring Search And Social Content In Real-Time by Rob Garner

The subject of analytics and measurement is one of the most critical areas to your ongoing strategy and tactical development. By acting in a participatory manner toward search, social, and content marketing, your business gains equity in visibility, trust, authoritativeness, direct revenue generation, and awareness, among many other factors. ...More

  • What Happened To... Search? by Cory Treffiletti

    Remember search? Search was the darling of the Internet advertising space. It garnered a huge portion of the ad dollars dedicated to online (~40%) and was dominated by a single player (Google). Everywhere you turned there was an article written about search. There was always a new start-up that was trying to use search data, or improve upon search results. Everyone wanted to be in search. That feels like a long time ago in a galaxy far, far away. ...More

  • ITC Becomes a Google Certified Partner by Tyler Loechner

    Los Angeles-based Internet marketing firm ITC Monday announced that they have become a Google certified partner. ITC specializes in SEO operations, and have "climbed to the top 1% of the SEO industry and [can now claim] the right to display the badge of Google certification." ...More