Monday, June 25, 2012
  • Lexity Adds Retargeting Tool For Small Businesses

    Simplifying online advertising for small e-commerce business is the aim of three-year-old startup Lexity. To that end, the company provides a set of tools to automatically handle chores like search engine marketing, posting products to shopping search engines like TheFind and Google Product Search, and analytics and transaction reporting for small Web retailers. ...Read the whole story

  • Cybersitter Sues For Trademark Infringement On AdWords

    Cybersitter, a company that sells software to block adult content, has sued Google for alleged trademark infringement on AdWords. The lawsuit appears to be the first such case against Google since April, when a federal appeals court cleared the way for this type of lawsuit. ...Read the whole story

    Around The Net

    • How To Bring Out The Best In Content StrategiesSEOmoz

      How do marketers in a "boring" industry build excitement for products and services? Stephanie Chang gives marketers ideas on how to develop an integrated long-term content strategy for any type of business. Choosing what she calls a boring industry to demonstrate the strategy, Chang guides us through how to determine the correct questions to ask, dig through the data to find answers, and define the target audience to identify project goals. She also describes how to analyze the results. ...Read the whole story

    • Bing Releases High-Res Aerial Maps Bing Search Blog

      The Bing Maps team has updated the Bing Maps World Tour application highlighting 153 locations of high-resolution aerial imagery captured and published as part of our Bing Maps Global Ortho imagery program. Using the application, users can view the aerial imagery through the automated slide show mode or explore locations manually. The images support 165 terabytes of data. A refresh cycle will update images more frequently.  ...Read the whole story

    • How To Prepare For Google ShoppingClickZ

      There's no shortage of posts on how to prepare for Google's paid-inclusion hybrid format, Shopping. Here's another from Kevin Lee that provides insight on reducing spam, and improving relevancy and revenue. He tells us to pay attention to the higher-converting items, what contributes most to profits, and analyzing historical data and the data between now and the full rollout to paid shopping clicks to increase the potential for a successful transition.   ...Read the whole story