Tuesday, June 26, 2012

Around The Net

  • How To Improve Conversion Rate OptimizationSEOmoz

    Richard Baxter introduces a conversion rate optimization strategy that he's sure will increase returns on earned traffic. Marketers failing to produce results typically adopt random testing and guesswork. He tells marketers the real trick to improving conversion resides in identifying target core barriers to conversion, and scientifically testing changes. An infographic guides marketers through the process to help understand optimization through prospecting for missing links, testing, creating visual mock-ups, and more. ...Read the whole story

  • Microsoft Atlas Supports Facebook AdsMicrosoft Advertising Blog

    Microsoft Atlas will offer tracking to measure the delivery and performance of ads on Facebook, allowing advertisers to measure impressions, clicks, and user interactions. Geoffrey Coco tells marketers all it takes is submitting Atlas tracking tags along with their creative to Facebook during trafficking. Perhaps Microsoft will improve Bing search results in Facebook next. ...Read the whole story

  • Google: Another Panda PushBusiness2Community

    Google tweeted the release of Panda 3.8 on Twitter Monday. The data refresh began rolling out Friday. There were "less than 1% of queries noticeably affected in the U.S. and 1% worldwide." It's the second update in one month. Dating back to February 2011, marketers interested in keeping track of Penguin and Panda Update Calendar can review about 17 updates that have occurred since. ...Read the whole story

  • How To Bring Out The Best In Content StrategiesSEOmoz

    How do marketers in a "boring" industry build excitement for products and services? Stephanie Chang gives marketers ideas on how to develop an integrated long-term content strategy for any type of business. Choosing what she calls a boring industry to demonstrate the strategy, Chang guides us through how to determine the correct questions to ask, dig through the data to find answers, and define the target audience to identify project goals. She also describes how to analyze the results. ...Read the whole story

  • How To Prepare For Google ShoppingClickZ

    There's no shortage of posts on how to prepare for Google's paid-inclusion hybrid format, Shopping. Here's another from Kevin Lee that provides insight on reducing spam, and improving relevancy and revenue. He tells us to pay attention to the higher-converting items, what contributes most to profits, and analyzing historical data and the data between now and the full rollout to paid shopping clicks to increase the potential for a successful transition.   ...Read the whole story

Practical Ways To Go 'Killer' With Social Intelligence

I've long regarded search query data as a clear manifestation of customer needs and wants. Search engine users go to great lengths to precisely articulate what they're in search of. There's power in harnessing that intelligence. ...More


  • Free Google Product Listings: RIP, We Hardly Knew Ye

    When October rolls around, retailers will be finding their free ride on Google Product Search is over -- it will be replaced by Google Shopping. No longer will marketers be able to just provide Google a ...More