Increasing Conversions And Leads Through SEO by Laurie Sullivan

You've got a great idea for a startup, and know a lot about paid-search marketing and search engine optimization (SEO) to drive potential customers from the search engine or social sites to the company's new Web site. Languishing in the weeds can sometimes obstruct the view from above. Here are some nuances even the expert might have overlooked when it comes to supporting a startup or a new division in an older company. ...Read the whole story

Practical Ways To Go 'Killer' With Social Intelligence by Ryan DeShazer

I've long regarded search query data as a clear manifestation of customer needs and wants. Search engine users go to great lengths to precisely articulate what they're in search of. There's power in harnessing that intelligence. It allows search marketers to speak the language of prospective customers, and meet the needs of site visitors after the click. Yet, despite all the power that search query data alone holds, augmenting that intelligence with social data can prove to be infinitely more powerful. ...More

  • Free Google Product Listings: RIP, We Hardly Knew Ye by Roger Barnette

    When October rolls around, retailers will be finding their free ride on Google Product Search is over -- it will be replaced by Google Shopping. No longer will marketers be able to just provide Google a data feed of their inventory and product details and sit back and enjoy free activity from organic search. ...More