You've got a great idea for a startup, and know a lot about paid-search marketing and search engine optimization (SEO) to drive potential customers from the search engine or social sites to the company's new Web site. Languishing in the weeds can sometimes obstruct the view from above. Here are some nuances even the expert might have overlooked when it comes to supporting a startup or a new division in an older company. ...
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Some pay-per-call advertising providers only bill for 25% of calls; Telmetrics says a minimum of 60% of all calls generated are billable, high-quality leads. ... Read the whole story
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I've long regarded search query data as a clear manifestation of customer needs and wants. Search engine users go to great lengths to precisely ... Read the whole story