Wednesday, June 27, 2012

Around The Net

  • Searching For International Expansion TipsSearch Engine Journal

    For businesses attempting to break into a new market outside the United States, search engine optimization (SEO) can become invaluable. Keywords play a major role, but some don't translate well from English into languages such as French or Chinese, for example. A local Web site and the correct keywords can boost rankings in query results. Christian Arno suggests using a country code Top Level Domain, such as .fr for France or .de for Germany, to help improve results in local searches. He also offers up other advice for inbound marketing in languages other than English. ...Read the whole story

  • Testing Pricing, Products, ServicesKISSmetrics

    Business owners jumping into new services might struggle with how to price goods and services, but Gregory Ciotti tries to take down some roadblocks by offering up advice. He analyzed some recent research studies that examine pricing of products and services in the hope that folks might better understand how to price their own goods. Apparently, pricing something with a number 9 doesn't always work. He shows us the results of a number 9 pricing experiment compared with another ad showing the original price and discounted price conducted by MIT and the University of Chicago. ...Read the whole story

  • Google Releases Video Streaming GadgetGoogle Developers

    Google has released a new tool allowing Web sites to customize a streaming live blog gadget. Not only will the gadget stream parts of this week's Google I/O conference, but it will integrate the five most recent updates from any specific Google+ page site that owners want to include. A social media stream becomes part of the experience. The gadget can be used to make the blog function available for site owners to use during other live events. ...Read the whole story

  • Mobile Optimization Tips For Financial ExpertsEconsultancy

    Do brands make the most of keywords on mobile sites? With the growing use of paid search by brands, David Moth set out to look at financial brands visible for the three most valuable keywords: mortgages, insurance and loans. He found that companies leave a lot of opportunities on the table. He points to missed opportunities and runs through the benefits for optimizing sites on mobile search, quality scores, and more.   ...Read the whole story

  • Google To Launch A TabletReuters

    Not to be outdone by Microsoft and its new tablet, Google is reportedly ready to unveil a tablet co-branded with Taiwan's Asustek Computer Inc. Unlike Microsoft’s Surface, however (which is expected to cost more than an iPad), Google’s new device will likely be priced to compete with Amazon's Kindle Fire. "It's targeting Amazon,” an unidentified Asustek executive tells Reuters. “The Kindle is based on Google's platform but with its own service, so Google has to launch its own service, too.” Amazon's Kindle Fire, which runs a version of Google's Android operating system, sells for $199. Google already has its own app store, ... ...Read the whole story

  • Google Rolling Out +1 RecommendationsWeb Pro News

    Adding a new feature to its +1 content recommendation service, Google’s platform preview channel will now show recommendations for other content on your site. Google+ Platform Preview is where Google launches updates for the platform before they’re launched to the general public. “It could mean good things for Webmasters if that’s the case,” suggests WebProNews. “Recommendations for other content could help drive some pageviews.” Google points to an example in the Chrome Web Store, where a user clicking +1 on the Gmail app might see suggestions for apps like Offline Google Mail, Google Calendar and Picassa. The recommendations will always ... ...Read the whole story

  • Sony, Vivio Launch Versions Of Google TVAll Things D

    Google TV made a slow, somewhat ineffective start. But now versions of its new, reportedly improved iteration  are being introduced by Sony and Vizio. Vizio's Co-Star, available for preorder next month, comes with a universal remote and "connects to your existing cable or satellite box, which Vizio says allows you to toggle easily between live TV and Web apps," writes Lauren Goode.Sony's NSZ-GS7, "a set-top box that runs Google TV and includes apps like Netflix and Hulu Plus, plus access to a Web browser," will be on sale in late July, according to Goode. ...Read the whole story

Free Google Product Listings: RIP, We Hardly Knew Ye

When October rolls around, retailers will be finding their free ride on Google Product Search is over -- it will be replaced by Google Shopping. No longer will marketers be able to just provide Google a ...More

  • 2022: A Search Odyssey

    In my last column, I shared SEM lessons learned from my ten-year Bonnaroo reunion. One of the more heady revelations I had at the festival was that "a lot can happen in 10 years." As I ...More