Thursday, June 28, 2012
  • IgnitionOne: Growth Slows For Paid-Search Spend

    Marketers continue to allocate budgets to U.S. paid-search advertising campaigns, but growth slowed to 15.5% in the second quarter of 2012 compared with the prior two quarters. The IgnitionOne report, a MediaPost exclusive, points to an increasing reliance on mobile paid-search ads that support less expensive clicks, as well as new ad formats generally lower in price. ...Read the whole story

  • Marin, RevTrax Link Paid-Search Campaigns To In-Store Sales

    Marin Software has formed a partnership with RevTrax to connect online paid-search ad clicks and analytics to in-store purchases. This should give marketers running campaigns across channels the tools to closely match budgets to media. The agreement supports data analysis on margin and redemption that aims to support brands. ...Read the whole story

    Around The Net

    • Google Releases Nexus 7 Guide BookGoogle Play

      Google has released a free guidebook for Android, IOS and PC explaining how to use the new tablet and operating system (OS) on Google Play. The book provides insights into the operating system and functions of the device running on Android 4.1. The book describes how to use the interface, make search personal, optimize battery life, enter and edit text, connect to other devices, and more. ...Read the whole story

    • Adometry, Empower MediaMarketing Advance AttributionMarketWatch

      Adometry and Empower MediaMarketing have partnered to help advertisers reach target audiences across online, social, e-mail, video and mobile channels. Under the terms of the agreement, Empower will offer the Adometry ad analytics suite to clients as part of the agency's Decision Sciences service, including LasikPlus Vision Centers, Marzetti and U.S. Bank. ...Read the whole story

    • The Difficulties Of Writing Good HeadlinesSEOmoz

      Writing good headlines isn't always easy. Rand Fishkin serves up some examples of how marketers can improve their headlines. When it's not feasible to brainstorm with others, turn the topic on its head to ensure the topic is covered from all angles. Most marketers will find the creative headline does wonders for search engine optimzation. ...Read the whole story

    • Top 3 Attribution RoadblocksRimm-Kaufman Group

      Attribution modeling has become necessary as marketers take campaigns across multiple marketing channels. George Michie outlines three barriers to attribution modeling, starting by describing company employees who have become so involved with their own strategy and agenda they find it impossible to integrate or work with other departments. As he points out, the larger the company, typically the more fragmented the marketing decisions because many can view attribution as a threat to their department and processes. Michie offers advice on how to smooth corners and eliminate roadblocks. ...Read the whole story

    • Google To Launch A TabletReuters

      Not to be outdone by Microsoft and its new tablet, Google is reportedly ready to unveil a tablet co-branded with Taiwan's Asustek Computer Inc. Unlike Microsoft’s Surface, however (which is expected to cost more than an iPad), Google’s new device will likely be priced to compete with Amazon's Kindle Fire. "It's targeting Amazon,” an unidentified Asustek executive tells Reuters. “The Kindle is based on Google's platform but with its own service, so Google has to launch its own service, too.” Amazon's Kindle Fire, which runs a version of Google's Android operating system, sells for $199. Google already has its own app store, ... ...Read the whole story

    • Google Rolling Out +1 RecommendationsWeb Pro News

      Adding a new feature to its +1 content recommendation service, Google’s platform preview channel will now show recommendations for other content on your site. Google+ Platform Preview is where Google launches updates for the platform before they’re launched to the general public. “It could mean good things for Webmasters if that’s the case,” suggests WebProNews. “Recommendations for other content could help drive some pageviews.” Google points to an example in the Chrome Web Store, where a user clicking +1 on the Gmail app might see suggestions for apps like Offline Google Mail, Google Calendar and Picassa. The recommendations will always ... ...Read the whole story

    • Google Goes Down Under With Lego
    2022: A Search Odyssey

    In my last column, I shared SEM lessons learned from my ten-year Bonnaroo reunion. One of the more heady revelations I had at the festival was that "a lot can happen in 10 years." As I ...More

    • Hands On: Google Launches Magazines Into A Newsstand Cloud

      Google takes aim at the magazine industry's love affair with the iPad with its own Google Play Magazines section. Our first impression is a tad puzzled. ...More

    • Paralyzed By Choice

      In last week's column, I looked at how Harvard Business Review bloggers Karen Freeman, Patrick Spenner and Anna Bird spelled the end of the purchase funnel. Today, I'd like to look at the topic they tackled ...More