Slow Ice Cream Sandwich (ICS) adoption rates have application developers scratching their heads wondering how Google plans to get more people on to the next OS platform Android Jelly Bean to use all the cool features. ICS is not seeing widespread adoption. Only about 7% of people use it today. ...
Marketers continue to allocate budgets to U.S. paid-search advertising campaigns, but growth slowed to 15.5% in the second quarter of 2012 compared with the ... Read the whole story
Marin Software has formed a partnership with RevTrax to connect online paid-search ad clicks and analytics to in-store purchases. This should give marketers running ... Read the whole story
In my last column, I shared SEM lessons learned from my ten-year Bonnaroo reunion. One of the more heady revelations I had at the ... Read the whole story
Google takes aim at the magazine industry's love affair with the iPad with its own Google Play Magazines section. Our first impression is a ... Read the whole story