• IgnitionOne: Growth Slows For Paid-Search Spend

    Marketers continue to allocate budgets to U.S. paid-search advertising campaigns, but growth slowed to 15.5% in the second quarter of 2012 compared with the prior two quarters. The IgnitionOne report, a MediaPost exclusive, points to an increasing reliance on mobile paid-search ads that support less expensive clicks, as well as new ad formats generally lower in price. ...Read the whole story

  • Marin, RevTrax Link Paid-Search Campaigns To In-Store Sales

    Marin Software has formed a partnership with RevTrax to connect online paid-search ad clicks and analytics to in-store purchases. This should give marketers running campaigns across channels the tools to closely match budgets to media. The agreement supports data analysis on margin and redemption that aims to support brands. ...Read the whole story

2022: A Search Odyssey

In my last column, I shared SEM lessons learned from my ten-year Bonnaroo reunion. One of the more heady revelations I had at the festival was that "a lot can happen in 10 years." As I think about the 20-year reunion in 2022, many questions come to mind: Will my kids think I'm cool or lame for going? How much will a gallon of gas cost? Will Phish still be doing their thing? How will the world of search marketing look? For the sake of this column, let's put that last one in our pipe and smoke it. ...More

  • Hands On: Google Launches Magazines Into A Newsstand Cloud

    Google takes aim at the magazine industry's love affair with the iPad with its own Google Play Magazines section. Our first impression is a tad puzzled. ...More

  • Paralyzed By Choice

    In last week's column, I looked at how Harvard Business Review bloggers Karen Freeman, Patrick Spenner and Anna Bird spelled the end of the purchase funnel. Today, I'd like to look at the topic they tackled in the second of the three-part series, "If Customers Ask for More Choice, Don't Listen." ...More