Google, Bing, Yahoo Find Data (Not Paid-Search Ads And SEO) Profitable by Laurie Sullivan

Holidays are a good time for companies to disclose huge fiscal year write-downs they would rather sweep under the rug. Some have suggested that Microsoft's failed aQuantive acquisition proves it should exit the online ad business and sell its search engine Bing. One big problem behind that thinking: It's no longer about search rankings and paid-search ads, but rather the data behind the service. ...Read the whole story

  • Brands, Publishers Target 50-Something Crowd by Laurie Sullivan

    The 50+ generation goes online, and it appears that brands and publishers have finally gotten the message. Some, like AARP and Perion, are trying to reach this demographic with deals and gadgets. Nielsen estimates that baby boomers control $230 billion in sales. AARP launched a Web page for Hot Deals geared to this demographic. ...Read the whole story

  • Aegis Acquires WGarden, Ups Digital Presence In France by Steve McClellan

    Aegis Group has acquired the search and related digital marketing assets of France's WGarden, the holding company has confirmed. Terms weren't disclosed, but Aegis said that the asset value of the acquired properties totaled $8 million. ...Read the whole story