Search Marketing's Influence On Mobile Commerce by Laurie Sullivan

Can't help it, but I keep coming back to this multibillion mobile commerce number published earlier this week by Needham & Co., and the influence from search engine marketing. The research led by Laura Martin puts U.S mobile commerce spending at $36 billion by 2015. Global revenue from mobile advertising and content should reach $67 billion this year. ...Read the whole story

  • Significant Rise In Mobile Search Budgets, Targeting by Laurie Sullivan

    Paid-search marketers have finally caught on to mobile predictions that forecast U.S mobile commerce will reach $36 billion by 2015. Analysts expect global revenue from mobile advertising and content to reach $67 billion this year. Tablet campaign search budgets rose 40% in Q2, contributing to the rosy forecast, notes Marin Software. ...Read the whole story

  • Google's Search As You Type Tool Goes Retail by Laurie Sullivan

    Google began offering its Google Commerce Search product, Search As You Type, as a free, stand-alone feature. The service for retailers who are also AdWords advertisers supports for free up to 25 million searches per year on their Web site. Lowe's and Hasbro are two partners that are participating in the initial launch. ...Read the whole story

Five SEM Lessons from Hawaii by Aaron Goldman

Pop quiz hot shot: What do Steve Jobs, Israel, Billy Beane, Don Draper, and Bonnaroo have in common ? All of the above have been sources of inspiration for my columns -- and, today, I'll add one more to the list. After spending last week in Hawaii with my time-zone challenged kiddos,I hope you can understand why my mind wandered to SEM every now and then. Here's where I landed: ...More

  • A Cyclist's Farewell by Gord Hotchkiss

    This past Sunday, I spent the day riding a bike 100 miles through searing 95-degree heat in Canada's only desert. Bet you didn't even realize Canada has a desert, did you? Well, we do. Trust me. And it's freaking hot. After about 60 miles, I was ready to pack it in and grab a beer. But I gutted it out for another 40 miles, because that's what cycling is about: gutting it out. I give you this preamble because last week, the world of search marketing lost a very gutsy guy who also happened to be a cyclist. ...More