• Ad, Media Coalition Taps Symphony To Orchestrate 'Cross-Platform' Ad Effect Research

    The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods for measuring audiences in an increasingly "cross-platform" media world, has tapped Symphony Advanced Media to "pilot test" what it hopes will be a better approach for measuring the effectiveness of advertising placed across various media. The test comes as others in the advertising and media industry are accelerating their efforts to understand the contribution various media have on audiences and advertising effectiveness, including the Association of National Advertisers, which on Monday announced that the Media Rating ...Read the whole story

  • GroupM Taps Monteleone As Research Head

    WPP innovations unit GroupM Next has hired Patrick Monteleone to the new post of director research and insights. Monteleone will work closely with GroupM agencies, such as Mindshare, MEC and MediaCom, as well as client brand teams, to conduct in-depth research on emerging and digital media. ...Read the whole story

  • Social Media, Search Engine Satisfaction Declines

    Consumers are dissatisfied with online businesses. Overall, satisfaction for search engines, social media and new and information sites fell 1.6% to 74.2 on the American Customer Satisfaction Index in a 100-point scale. In the long term, a decline in customer satisfaction could impact where marketers put budgets. ...Read the whole story

  • TiVo Fast-Forwards Consumer Research, Acquires 'Single-Source' Supplier TRA

    In a move that will diversify it more aggressively into consumer research and analytics, TiVo has acquired TRA, a television audience researcher that currently has the purest "single-source" offering in the U.S. marketplace, MediaDailyNews has learned. The deal, which could be announced as soon as today, would give TRA the deep pockets of cash-rich TiVo to compete with much bigger and well-established research companies such as Nielsen, Rentrak and WPP-owned Kantar. ...Read the whole story

With Mayer, Yahoo Chooses Product Over Content

"Adweek"'s headline reads "Digital Industry Cheers ..." and the first observer quoted in the "New York Times"' front-page coverage of Google's Marissa Mayer ascendancy to the CEOship of Yahoo is WPP Group's CEO Martin Sorrell. He doesn't say very much of interest, but it's an interesting choice of commentators to feature. ...More

  • Three Lessons Learned From Digg's Burial

    I don't know if "shocking" is the right word. Improbable. Unexpected. Sad. Indescribable. Last Thursday Digg announced it had been sold to Betaworks for a reported measly $500,000. The social news site that was one of the early darlings of the online social media movement will now be folded into a revamped Betaworks offering, News.me. Digg's rise, and subsequent fall, offers a sobering look into the fickleness of the modern Web consumer. Through the constant stream of innovation, the status quo is always being challenged. Search marketers should take notice of the lessons Digg's demise offers. ...More