Tuesday, July 17, 2012
  • Ad, Media Coalition Taps Symphony To Orchestrate 'Cross-Platform' Ad Effect Research

    The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods for measuring audiences in an increasingly "cross-platform" media world, has tapped Symphony Advanced Media to "pilot test" what it hopes will be a better approach for measuring the effectiveness of advertising placed across various media. The test comes as others in the advertising and media industry are accelerating their efforts to understand the contribution various media have on audiences and advertising effectiveness, including the Association of National Advertisers, which on Monday announced that the Media Rating ... ...Read the whole story

  • GroupM Taps Monteleone As Research Head

    WPP innovations unit GroupM Next has hired Patrick Monteleone to the new post of director research and insights. Monteleone will work closely with GroupM agencies, such as Mindshare, MEC and MediaCom, as well as client brand teams, to conduct in-depth research on emerging and digital media. ...Read the whole story

  • Social Media, Search Engine Satisfaction Declines

    Consumers are dissatisfied with online businesses. Overall, satisfaction for search engines, social media and new and information sites fell 1.6% to 74.2 on the American Customer Satisfaction Index in a 100-point scale. In the long term, a decline in customer satisfaction could impact where marketers put budgets. ...Read the whole story

  • TiVo Fast-Forwards Consumer Research, Acquires 'Single-Source' Supplier TRA

    In a move that will diversify it more aggressively into consumer research and analytics, TiVo has acquired TRA, a television audience researcher that currently has the purest "single-source" offering in the U.S. marketplace, MediaDailyNews has learned. The deal, which could be announced as soon as today, would give TRA the deep pockets of cash-rich TiVo to compete with much bigger and well-established research companies such as Nielsen, Rentrak and WPP-owned Kantar. ...Read the whole story

    Around The Net

    • Google's Tabbed SitelinksSEOmoz

      Easy open tabs for Google Sitelinks? Google has been testing tabs that aims to help searchers find content buried in a site. From the tab searchers can click once, rather than three times to find what they seek. In one example from Modesto Siotos, results from a query for Major League Baseball serves up Sitelink tabs for Top Links, Schedule, Stats, MLB.TV, Shop, Video, Fantasy, and Mobile. In a long post, he dives into a variety of industries and tells us how each can benefit from this change. ...Read the whole story

    • Visualizing The Bullet PointsSEOmoz

      Rand Fishkin gives marketers eight rules -- tips and tricks -- to make slide presentations. Show, don't tell, he says as he takes us through the rules. Take the process and turn the points into a visual or graphic and don't use bulletted points. He suggests creating a narrative with each bullet point by taking the topic and turning it into a visual. Research the audience and understand what they already know. At least one-fifth of information should be new to the group. ...Read the whole story

    • MMA Secures $1 Million For ResearchMobile Marketing Association

      The Mobile Marketing Association (MMA) has secured more than $1 million in funding to launch a research project that will evaluate the return on investment mobile contributes to marketing. Called SMoX.me, Smart Mobile Cross Marketing Effectiveness, the research will test marketing campaigns to determine the economic value of channel investments. ...Read the whole story

    • Google's Categorization MethodsSEO By The Sea

      A new version of an older Google patent could provide insight into how the search engine determines categories for Web pages. The patent, Methods and Apparatus for Serving Relevant Advertisements, focuses on AdSense and search engine marketing, but also potentially offers up lessons on SEO and how pages might be classified for other purposes as well. Bill Slawski explains. ...Read the whole story

    • Adding QR Codes To Your Search Marketing Strategy?eMarketer
    • Monetizing The Web As Devices ProliferateTechCrunch
    • How To Automate Paid-Search CampaignsPPC Hero
    • Microsoft Faces Another EU Antitrust ProbeBloomberg
    • Google Hosts Young Inventor CampPC Mag.com
    With Mayer, Yahoo Chooses Product Over Content

    "Adweek"'s headline reads "Digital Industry Cheers ..." and the first observer quoted in the "New York Times"' front-page coverage of Google's Marissa Mayer ascendancy to the CEOship of Yahoo is WPP Group's CEO Martin Sorrell. He ...More

    • Three Lessons Learned From Digg's Burial

      I don't know if "shocking" is the right word. Improbable. Unexpected. Sad. Indescribable. Last Thursday Digg announced it had been sold to Betaworks for a reported measly $500,000. The social news site that was one of ...More