Wednesday, July 18, 2012
  • Ad, Media Coalition Taps Symphony To Orchestrate 'Cross-Platform' Ad Effect Research

    The Coalition for Innovative Media Measurement (CIMM), a trade group created by Madison Avenue and big media companies to research and develop better methods for measuring audiences in an increasingly "cross-platform" media world, has tapped Symphony Advanced Media to "pilot test" what it hopes will be a better approach for measuring the effectiveness of advertising placed across various media. The test comes as others in the advertising and media industry are accelerating their efforts to understand the contribution various media have on audiences and advertising effectiveness, including the Association of National Advertisers, which on Monday announced that the Media Rating ... ...Read the whole story

  • Zaarly Buy Button Links Publishers To Local Businesses

    Mobile marketplace Zaarly launched a tool Tuesday that allows publishers to connect local businesses with consumers looking for goods and services in spontaneous moments. 'The Los Angeles Times' and 'The Fancy' will launch Zaarly Anywhere within 30 days. ...Read the whole story

  • Attribution Requires Marketers To Understand Display Ad Impact

    Drilling into media paths to determine what drives consumers to purchase is key to improving efficiencies in cross-channel marketing and advertising. For both retail and travel industries, multichannel conversion paths that lead with display advertising tend to convert consumers to buyers most rapidly -- but determining the correct type of display ad is a challenge. ...Read the whole story

    Around The Net

    • How To Embed A Site SearchMarketingSherpa

      Install a search engine on a company's server, use a free or hosted third-party hosted search engine service, or tap into the major search engine tools like Google or Vertical Search Works. Daniel Burstein takes us through a variety of options for Web sites looking to embed a site search engine on their Web site. He takes the findings from research that the tech team at MECLABS explored after considering how to improve search on the MarketingSherpa site. For each option, he tells us about the advantages, such as customizable page results and no third-party advertisements, as well as disadvantages ... ...Read the whole story

    • Google's Tabbed SitelinksSEOmoz

      Easy open tabs for Google Sitelinks? Google has been testing tabs that aims to help searchers find content buried in a site. From the tab searchers can click once, rather than three times to find what they seek. In one example from Modesto Siotos, results from a query for Major League Baseball serves up Sitelink tabs for Top Links, Schedule, Stats, MLB.TV, Shop, Video, Fantasy, and Mobile. In a long post, he dives into a variety of industries and tells us how each can benefit from this change. ...Read the whole story

    • Nuances Of Google Webmaster ToolsSearch Engine Watch

      For those who don't have experience with Google Webmaster Tools, this guide takes us through features of the tool, and provides insight into the actionable data marketers can find. Simon Heseltine's detailed post goes into detail on features and processes like verification, dashboard, messages, settings, sitelinks, crawling errors, blocked URLs, and more. He tells us the tools are a way for Google to communicate with webmasters, and this helps to identify issues with a company's Web site, such as whether it has been infected with malware. ...Read the whole story

    • MMA Secures $1 Million For ResearchMobile Marketing Association

      The Mobile Marketing Association (MMA) has secured more than $1 million in funding to launch a research project that will evaluate the return on investment mobile contributes to marketing. Called, Smart Mobile Cross Marketing Effectiveness, the research will test marketing campaigns to determine the economic value of channel investments. ...Read the whole story

    • Social Media Growth PlateauseMarketer

      This year's Association of National Advertisers survey of U.S. marketers found that 90% include social networks in their marketing strategies, up from 89% in 2011. While this percentage contines to rise, growth has plateaued and shifted to other new digital media platforms, according to eMarketer. The budgets are being invested in mobile and video, but also organic search engine optimization. ...Read the whole story

    • Adding QR Codes To Your Search Marketing Strategy?eMarketer
    • How To Automate Paid-Search CampaignsPPC Hero
    • Facebook Click Prices RiseClickZ
    • Microsoft Faces Another EU Antitrust ProbeBloomberg
    • Google Hosts Young Inventor CampPC
    What Is Premium Now?

    Do advancements in display advertising make advertisers better off today compared to four years ago? As technologies like programmatic buying and native ad units take hold, this question is also relevant to the evolution of "premium" ...More

    • Marissa Mayer Hire Gives Yahoo Much-Needed Lift

      Yesterday may have been Yahoo's best day in the last five years. Marissa Mayer will be CEO, and Yahoo couldn't have found a better person to guide it. ...More

    • Three Lessons Learned From Digg's Burial

      I don't know if "shocking" is the right word. Improbable. Unexpected. Sad. Indescribable. Last Thursday Digg announced it had been sold to Betaworks for a reported measly $500,000. The social news site that was one of ...More