How Opera's Report Gives Search Marketers Insight Into Mobile Strategies by Laurie Sullivan

Search marketers running mobile campaigns need insight into how consumers interact with content. The mobile browser company Opera has released findings that show the United States and Canada generate the majority of ad requests, with 73% of the global total. The U.S. eCPM generates the highest value at $1.98, closely followed by the United Kingdom at $1.94. Both top the global average of $1.90. ...Read the whole story

  • GroupM: Global Digital Ad Forecast To Hit $99 Bil by Laurie Sullivan

    GroupM estimates positive growth for digital media. It forecast growth in measured digital media investments will rise between 16% and 18% to approximately $99 billion globally in 2012. The figure represents 20% of the 2012 measured ad spend. Digital spending trends continue an upward trend globally, regardless of local economic conditions. ...Read the whole story

  • search Problems With Google+ Local Harm Small Businesses by Laurie Sullivan

    Businesses building online reputations through Google+, Facebook and Twitter, along with search tools, are finding their hard-earned recommendations disappearing, impacting their reputation and rankings in search results. ...Read the whole story

  • Mobile Search To Hit $15B In 2017 by Mark Walsh

    Juniper Research issued a new forecast Wednesday projecting revenue from mobile search and discovery will nearly triple to $15 billion worldwide in five years. ...Read the whole story

Is Google Unstoppable? by John Capone

Google is Goliath, and in many people's eyes, Facebook (especially after the drubbing it took following its lackluster IPO), David, despite that fact that Facebook passed Yahoo in U.S. display ad revenue in 2011 to become the top ad-selling company, according to eMarketer. A February 2012 report from eMarketer found that Google had also passed Yahoo to settle in at the No. 2 spot at $1.71 billion in revenue to Facebook's $1.73 billion. And by 2013, the projections indicate Google will begin to leave Facebook and the rest in the dust, with Google's revenue from u.s. display predicted to reach ...More

  • Marissa Mayer Hire Gives Yahoo Much-Needed Lift by Rob Garner

    Yesterday may have been Yahoo's best day in the last five years. Marissa Mayer will be CEO, and Yahoo couldn't have found a better person to guide it. ...More

  • Bet Big On Digital Acceleration by Gord Hotchkiss

    As potential customers, we expect companies to have their digital acts together. More than this, it appears we're ready to reward companies that aggressively invest in raising the bar of their own connected maturity level. Why, then, are companies so loath to place significant bets on their own digital future? I deal with big companies all the time, and when it comes to investing in their own websites, online marketing, web support platforms and other planks in their digital platform, they seem to prefer hedging their bets, squeezing out miserly budgets at a level that would make Ebenezer Scrooge seem ...More