Thursday, July 19, 2012
  • GroupM: Global Digital Ad Forecast To Hit $99 Bil

    GroupM estimates positive growth for digital media. It forecast growth in measured digital media investments will rise between 16% and 18% to approximately $99 billion globally in 2012. The figure represents 20% of the 2012 measured ad spend. Digital spending trends continue an upward trend globally, regardless of local economic conditions. ...Read the whole story

  • Problems With Google+ Local Harm Small Businesses

    Businesses building online reputations through Google+, Facebook and Twitter, along with search tools, are finding their hard-earned recommendations disappearing, impacting their reputation and rankings in search results. ...Read the whole story

  • Mobile Search To Hit $15B In 2017

    Juniper Research issued a new forecast Wednesday projecting revenue from mobile search and discovery will nearly triple to $15 billion worldwide in five years. ...Read the whole story

    Around The Net

    • Google Marrying Search With Google+?Search Engine Land

      Is Google working on a deeper integration between Google Search and Google+? Suggesting as much, Search Engine Land picks on a tweet from a search marketer, which points to a new “share” link next to URLs. “Upon hitting the button, users are prompted to share directly to Google+ from the results pages,” SEL reports. “The result is included as a link and users are given the ability to add a comment.” Users also appear to be able to share pages that they haven’t yet clicked through to.  ...Read the whole story

    • Readers Who Use This Also Use ThatKISSmetrics

      Relevancy and like-minded individuals go hand-in-hand in any business. Quora founder Adam D'Angelo left Facebook in 2009 on that premise to start the business. Zach Bulygo tells us how the question-and-answer platform fosters engagement and time on site, relevancy, and onboarding. ...Read the whole story

    • Managing Google+ From HootSuite DashboardHootSuite

      Google eliminated the maximum number of Google+ pages HootSuite could give out to clients as part of the Google+ Pages launch partner trial. HootSuite clients using the Free, the Pro, or the Enterprise package -- close to 5 million -- can search for and manage content on their Google+ Pages from the HootSuite dashboard. HootSuite in November was named one of six third-party launch partners for Google+ Pages, integrating Google+ functions with collaboration, measurement, engagement and security tools. ...Read the whole story

    • Automating Rules For Search Ad TargetingPPC Hero

      Amanda Westbrook explains why marketers should know how to use Google's automated rules for search ad targeting. She takes us through scheduling ads for special promotions or events, pausing low-performing ads or keywords, changing keyword bids to control your average position, adjusting budgets or scheduling budgets for certain days each week, and raising keyword bids to ensure that ads show on the first page. ...Read the whole story

    • Creating Better Local Search By Filtering DataSearch Engine Watch

      Jeff Beard thinks he has four ways that developers can create a better local search experience. Similar to the way enterprise companies collect and filter data, he believes app developers need to build filters that sort through competing streams of data sources to distinguish the best information for local search results and mapping features. He provides a list of best practices to follow when creating a location-based solution or app. ...Read the whole story

    • Google Opens Web Lab Exhibit In London Engadget
    Is Google Unstoppable?

    Google is Goliath, and in many people's eyes, Facebook (especially after the drubbing it took following its lackluster IPO), David, despite that fact that Facebook passed Yahoo in U.S. display ad revenue in 2011 to become ...More

    • Marissa Mayer Hire Gives Yahoo Much-Needed Lift

      Yesterday may have been Yahoo's best day in the last five years. Marissa Mayer will be CEO, and Yahoo couldn't have found a better person to guide it. ...More

    • Bet Big On Digital Acceleration

      As potential customers, we expect companies to have their digital acts together. More than this, it appears we're ready to reward companies that aggressively invest in raising the bar of their own connected maturity level. Why, ...More