Will Yahoo Turn To Google If Microsoft Search Alliance Fails? by Laurie Sullivan

On Marissa Mayer's CEO watch, will Yahoo remain in the Microsoft search alliance? Yahoo and Microsoft both released earnings this week. During the Sunnyvale, Calif. company's Tuesday earnings call, executives said the revenue per search (RPS) gained from Microsoft remains below the agreement's guarantee, which insiders note expires in Q1 2013. ...Read the whole story

  • GroupM: Global Digital Ad Forecast To Hit $99 Bil by Laurie Sullivan

    GroupM estimates positive growth for digital media. It forecast growth in measured digital media investments will rise between 16% and 18% to approximately $99 billion globally in 2012. The figure represents 20% of the 2012 measured ad spend. Digital spending trends continue an upward trend globally, regardless of local economic conditions. ...Read the whole story

  • Google Reports $12 Bil In Consolidated Revenue by Laurie Sullivan

    Google reported $12 billion -- up 35% sequentially -- in consolidated revenue for Q2 2012, which includes a sub-period for Motorola. Remove traffic acquisition and revenue from acquisition and the company generated $8.3 billion. ...Read the whole story