Data Behind Day- And Time-Parting Mobile Campaigns by Laurie Sullivan

Similar to targeting search and display ads based on the time of day and day of the week, serving the correct ad to consumers on mobile requires research and skill. Mobile ad network Adfonic, which supports about 5,000 campaigns monthly, focused part of its second quarterly Global AdMetrics report on pricing and performance for verticals like automotive, retail, travel, style and fashion, dining, social and dating, and more. The report also breaks down the findings by time- and dayparting campaigns. ...Read the whole story

Becoming a Google AdWords-Certified Professional by Lauren Kade

If you're a nonprofit, you more than likely have a Google Grant (if not, read up! It's a great program), and sometimes you may have an additional paid AdWords account. That's a lot to manage! I'm sure you would love to know ways to more efficiently manage your account and save valuable time and resources. ...More