Monday, July 23, 2012

    Around The Net

    • Bing Testing Product Listing AdsRimm-Kaufman Group

      Mark Ballard believes he got a glimpse of Bing's version of a paid product listing. He tells us it appears that adCenter is testing their version of Google's Product Listing Ads, and provides an example of one new ad he spotted on some Bing search engine results pages late last week. Ballard believes the move will not only give Microsoft and Yahoo a boost, but benefit advertisers as well. ...Read the whole story

    • Google Fuels Nexus 7 Interest With AdCNET

      Stoking excitement around its new tablet, Google just released a one-minute Nexus 7 commercial. Dubbed "Camping," the remarkably traditional spot features a father and son camping and exploring the woods. Along the way, the pair relies on the Nexus 7 to find their way through the woods, search locations on Google Maps, and play games in their tent. “Google's Nexus 7 promotion comes at a time when the company's tablet is selling like gangbusters,” CNet notes.  ...Read the whole story

    • How To Limit Calls To ActionSEOmoz

      Limit social and email calls to action to make them more effective, such as "Follow us on Pinterest" or "Like us if you like us." Rand Fishkin provides tactical strategies that can help marketers make better decisions. Just as marketers wouldn't put a zillion "buy" buttons on an ecommerce page, site visitors should have to visit social and email sign-up pages where calls to action outnumber other information. Fishkin give us best practices to streamline processes, including limiting the email page to two calls to action and promoting where action is most likely to happen. ...Read the whole story

    • How Local Targeting Boosts Search Ad PerformanceSearch Engine Watch

      Michael Boland talks with YP's David Kurtz about the company's new ads, and what they mean for national brands and local small-and-medium size businesses that want to focus on local, mobile campaigns. YP's new feature -- a store locator launched from display ads -- provides nearby locations and details displayed on customized landing pages, based on where the user stands. ...Read the whole story

    • Finding Information Through PHP ErrorsSEOmoz

      Eugene Krall, who specializes in link-building search engine optimization, provides some tips on finding a variety of sites with problems. He takes us through notifications, common PHP error messages, and how to form certain queries that identify the problems and the sites. Through the process of being able to search for sites in "bulk" through PHP errors, Krall wants to help marketers find the problem before they need to contact the webmaster to help find the solution.  ...Read the whole story

    Becoming a Google AdWords-Certified Professional

    If you're a nonprofit, you more than likely have a Google Grant (if not, read up! It's a great program), and sometimes you may have an additional paid AdWords account. That's a lot to manage! I'm ...More