• Aegis Continues To Bolster iProspect, Expands Presence In China, France

    Aegis Group, which has agreed to be acquired by Asia's biggest agency holding company, Tokyo-based Dentsu, continues its own expansion into Asia, announcing a deal this morning that will dramatically accelerate its iProspect network across China. The deal includes a majority stake in a new joint venture with China's Beijing Adsit Technology Co. to form iProspect China. ...Read the whole story

  • Study Finds 'Viewability' Matters In Search Too, Above-The-Fold Performs Above Average

    At a time when the "viewability" of display ad impressions is taking center stage on Madison Avenue, a new report suggests it is equally significant for search advertising. The report, which is being released this morning by search engine optimization firm Conductor, concludes that "millions of dollars in brand value are lost when brands fall below the fold in search engine results." ...Read the whole story

The First Rule Of SEO: Don't Panic!

Over the past week, Google was at it again, challenging the sanity and stress levels of SEOs everywhere. Last week, many Webmasters received a message in Google Webmaster Tools that seemed to threaten site removal from the Google index. ...More

  • Turbo-Charging Thought Leadership Efforts With Google Authorship Markup

    I have a theory. I believe that any company, across any industry vertical, can take advantage of the early-mover opportunity that Google's Authorship markup protocol provides. This opportunity would allow organizations to position themselves as THE forward-thinkers of their category, with both Google results and social sentiment closely following. How exactly can organizations accomplish this? By instructing content to be built by the company's leading thinkers. Let me explain. ...More