A Glimpse Into The Future Of Online Advertising by Laurie Sullivan

Google Glasses makes everything in view a potential ad on social sites and search engines, and broad-based ad exchanges like Google, Microsoft, Yahoo and Facebook will acquire those focused on specific vertical marketers. ...Read the whole story

  • Google Enters TV Biz, Google Fiber Debuts In Kansas City by Laurie Sullivan

    Google became a service provider Thursday with the official launch of Google Fiber. The service initially rolls out to support television and Internet access in Kansas City. The company's intention is to compete with Verizon FIOS and AT&T U-verse, giving consumers another option for TV and Internet service. ...Read the whole story

What Do A BLT And Search Marketing Have In Common? by Roger Barnette

An oft-quoted line is "The whole is greater than the sum of its parts." This is just as true for digital marketing and search as it is for the lowly BLT. Marketers who understand the interdependence between digital channels (paid search, organic search, display, social, etc.) can optimize their efforts based on holistic data instead of siloed sets of data. By looking at the whole picture, marketers can benefit from more scalable, sustainable and profitable results. ...More

  • Marissa Mayer And Yahoo's Regression To The Mean by Gord Hotchkiss

    There is not a lot of overlap between the universes of Gord Hotchkiss and Marissa Mayer, but our orbits have intersected on a few occasions in the past. I've had the opportunity to talk to Mayer about various aspects of search on a handful of occasions, so it was with some interest that I watched the announcement and subsequent buzz about her appointment as Yahoo CEO. ...More