Customers Are Talking; Search Engines, Listening by Laurie Sullivan

Absolute power corrupts absolutely. Our ability to post content on the Web and influence others through opinion gives a lot of people that power. And aside from sharing a point of view, the content also contributes to search engine query rankings and optimization. Negative and positive comments and blog posts influence what we see in search queries. It will only become more pronounced as Bing, Google and Yahoo move toward push search services, rather than pull. ...Read the whole story

  • Google+ Followers Up, Actively Follow Top 100 Brands by Laurie Sullivan

    The number of people following the top 100 brands in the Google+ social network rose 54% to 12 million in the past two months. The top 10 brands have more than 9 million followers, accounting for 75% of the Google+ total follower base. ...Read the whole story

  • IAB Pushes For DIY Ad Units, Modules by Laurie Sullivan

    Industry insiders believe agencies, brands and publishers need to take steps to create and adopt drag-and-drop display ad units online -- or they risk losing dollars to offline and falling CPM prices. IAB is promoting do-it-yourself ad units to encourage publishers to "de-clutter" Web pages. ...Read the whole story

Search in A World Of Converged Media by Ryan DeShazer

I spent a good amount of time over the weekend poring over Altimeter Group's recent report, "The Converged Media Imperative." The research is highly recommended reading if you haven't yet downloaded it yourself. Authors Rebecca Lieb and Jeremiah Owyang unpack their findings over 26 slides, identifying throughout the requirement to connect with audiences through a combination of paid, earned, and owned media. ...More