Tuesday, July 31, 2012
  • Google+ Followers Up, Actively Follow Top 100 Brands

    The number of people following the top 100 brands in the Google+ social network rose 54% to 12 million in the past two months. The top 10 brands have more than 9 million followers, accounting for 75% of the Google+ total follower base. ...Read the whole story

  • IAB Pushes For DIY Ad Units, Modules

    Industry insiders believe agencies, brands and publishers need to take steps to create and adopt drag-and-drop display ad units online -- or they risk losing dollars to offline and falling CPM prices. IAB is promoting do-it-yourself ad units to encourage publishers to "de-clutter" Web pages. ...Read the whole story

    Around The Net

    • Targeting Email SegmentationMarketingSherpa

      Christiana Care, a 1,000-bed health system based in Delaware, grew its database from two entries to 64,000 in four years and drove 3,000% return on investment by carefully choosing a marketing automation vendor, segmenting the prospects, and executing the effort. David Kirkpatrick takes us through the steps and describes the technology put in place to make it happen. ...Read the whole story

    • The Importance Of Local LinksSearch Engine Watch

      Don't ignore local link strategies simply because your business might be online. Julie Joyce tells us about the importance of local links, the available types, how to get started finding them and determining the ones to pursue, and how to better optimize a local business profile. It never hurts to bring in business from surrounding areas, even if the company supports a nationwide or a global focus.  ...Read the whole story

    • Mobile Commerce To Account For More Than 24% Of E-CommerceABI Research

      Optimizing mobile Web sites that generate traffic through organic results should become a priority for search marketers -- or companies risk leaving brand recognition and sales on the table. ABI Research estimates the m-commerce market will account for 24.4% of overall e-commerce revenue by the end of 2017. The research firm estimates that the mobile online commerce market in 2011 doubled in size to $65.6 billion. ABI estimates the global volume of mobile data traffic will exceed 107 exabytes in 2017. ...Read the whole story

    • SEOmoz Goes YouTubeYouTube

      SEOmoz launched a video campaign in honor of its new YouTube channel. Create a 120-second or less video on an inbound marketing tool or tactic. The categories are content marketing, Google updates, link building, social media, analytics, APIs, and more. Rand Fishkin and the community will select the videos based on information, entertainment, and actionable items. Winners will get their videos featured on SEOmoz's YouTube channel, and receive a swag bag. ...Read the whole story

    Search in A World Of Converged Media

    I spent a good amount of time over the weekend poring over Altimeter Group's recent report, "The Converged Media Imperative." The research is highly recommended reading if you haven't yet downloaded it yourself. Authors Rebecca Lieb ...More