How Google Digs Deep Into Hardware With Wildfire Acquisition by Laurie Sullivan

Another day, another Google acquisition -- but this time the buy focuses on social media. At Wildfire, which the company recently acquired, about 400 employees support 16,000 customers, including 30 of the top 50 brands. Through Wildfire's technology, brands serve marketing and ad campaigns on Facebook, Google+, LinkedIn, Pinterest, Twitter, and YouTube. But that's not all when it comes to building out its advertising stack to support new hardware. ...Read the whole story