Thursday, August 9, 2012
  • NYTCO To Sell

    The New York Times Company on Wednesday said it is ready to sell, and is already engaged in discussions with potential buyers. NYTimes Co. bought About for $410 million in 2005. ...Read the whole story

  • Affiliate Marketing Fraud On Rise

    Retail marketers running affiliate programs on their brand's Web site want to ensure they deliver to customers, but a series of emerging fraudulent techniques has put managers on high alert. A group of marketers have stepped up efforts to identify the latest practices. ...Read the whole story

  • Google's Engine Integrates Gmail, Mobile Voice Apps

    Google has introduced new tools such as an improved voice search app for Apple products and the ingratiation of Gmail into search query results. The voice search tool for the iPhone and the iPad, expected to roll out later this week, offers similar capabilities to Apple's Siri technology. ...Read the whole story

    Around The Net

    • Magnetic Taps McGoran From comScoreMagnetic

      Search retargeting firm Magnetic appointed Hugh McGoran as chief revenue officer to expand operations and focus efforts on strategic agency and direct client partnerships. McGoran, who has nearly twenty years of advertising, sales and business experience, comes to Magnetic from comScore where he served as senior vice president of agency sales. Earlier in his career, McGoran worked for Peer39, Tacoda (acquired by AOL in 2007), and Knight Ridder Digital. Magnetic recently announced a $10 million Series B funding in June, and acquired ad technology platform Adnamic in July. ...Read the whole story

    • Google Testing Icon In MobileBryson Meunier

      Google is experimenting with a smartphone icon in search results that link to mobile-friendly content, according to Bryson Meunier. He compares it to the "Old Possum/Skip Redirect update Google announced in December." This time it shows a smartphone icon, rather than URLs. He spotted the test during the weekend and grabbed a screenshot. ...Read the whole story

    • Negative SEO Known, Unknown, HolesSearch Engine Watch

      Kristine Schachinger touches on an important topics -- security, exploration and hacking -- that not many search marketers want to think about. Unlike negative keywords, she tells us that negative SEO covers a broader set of potentially harmful techniques other than a series of bad links. Schachinger guides us through holes in HTML5, cross origin resource-sharing attacks and CSRF exploits, third-party widgets, and more. ...Read the whole story

    • Did Oracle, Google Pay Bloggers?CNET

      Rachel King reports that Judge William Alsup issued an order Tuesday from the U.S. District Court in San Francisco, demanding that both parties reveal whether either company kept journalists and/or commentators on the payroll during a legal battle pertaining to patents. Both parties must respond in writing by Aug. 17. ...Read the whole story

    • Starbucks Gets SquaredSquare

      Twitter and Square Founder Jack Dorsey tweeted that Starbucks signed up to use Square, a piece of hardware smaller than the size of a iPod Mini that turns an iPhone or Android-running smartphone into a credit card reader for merchants. Dorsey explains that Starbucks will build the Square Directory into its apps and in-store Digital Network. Now consumers at the nearly 7,000 Starbucks stores will soon have an option to pay through Square. All Square needs now is a geolocation directory that consumers can search to find nearby merchants that take the payment system. ...Read the whole story

    • PPC From A To ZPPC Hero
    • Search Engines Cut Off From CraigslistARS Technica
    The SEM Olympics

    In honor of the 2012 games in London, I thought it would be fun to compare the various Olympic sports to relevant search marketing themes. ...More

    • The Virtuous Cycle Of SEO

      Virtuous cycles are anomalies. They fight the universal law of entropy, and for that reason alone, they are worth investigation. Rather than a gradual slide toward dissipation and equilibrium, virtuous cycles build upon themselves, yielding self-sustaining ...More