• NYTCO To Sell About.com

    The New York Times Company on Wednesday said it is ready to sell About.com, and is already engaged in discussions with potential buyers. NYTimes Co. bought About for $410 million in 2005. ...Read the whole story

  • Affiliate Marketing Fraud On Rise

    Retail marketers running affiliate programs on their brand's Web site want to ensure they deliver to customers, but a series of emerging fraudulent techniques has put managers on high alert. A group of marketers have stepped up efforts to identify the latest practices. ...Read the whole story

  • Google's Engine Integrates Gmail, Mobile Voice Apps

    Google has introduced new tools such as an improved voice search app for Apple products and the ingratiation of Gmail into search query results. The voice search tool for the iPhone and the iPad, expected to roll out later this week, offers similar capabilities to Apple's Siri technology. ...Read the whole story

The SEM Olympics

In honor of the 2012 games in London, I thought it would be fun to compare the various Olympic sports to relevant search marketing themes. ...More

  • The Virtuous Cycle Of SEO

    Virtuous cycles are anomalies. They fight the universal law of entropy, and for that reason alone, they are worth investigation. Rather than a gradual slide toward dissipation and equilibrium, virtuous cycles build upon themselves, yielding self-sustaining returns cycle after cycle. ...More