In Search of the Hybrid Media Exec

Whether you call it integrated marketing, 360 communications or media-neutral planning, the need to systematically adopt processes that objectively and consistently reflect the media landscape and how consumers interact with it has gone largely un-met. ...More

  • Federal Court Allows Google To Appeal Class-Action Status In Book Suit

    Earlier this year, U.S. Circuit Judge Denny Chin granted class-action status to authors who were suing Google for infringing copyright with its book digitization project. That move marked a significant setback for Google, which had argued that a class-action wasn't appropriate. Today, a federal appellate court okayed the company's request to appeal Chin's decision. The move, which marks a victory for Google, is the latest twist in a seven-year old lawsuit by authors and publishers alleging that Google wrongly digitized the books and displayed snippets of them. ...More

  • Online Video Ad Viewers Buy More Clothes, More Frequently

    As retailers track this year's back-to-school shopping season, already in full swing, they may find that video is driving sales. In a consumer survey from Google analyzing shopping behavior around apparel buying, the search giant found that 4 in 10 shoppers had checked out a store online or in-person as a direct result of watching an online video. ...More