Taking a risk isn't always easy, but innovators often believe people who don't take enough of them in moderation can stifle the growth of companies, brands, and even themselves. Read the whole story
Merchants trying to meet Google's Wednesday deadline to create product listing ads in Google Shopping are finding it tough to make the transition. In … Read the whole story
A federal appellate court has agreed to decide whether marketers suing Google for click fraud can proceed with a class-action lawsuit against the search … Read the whole story
Whether you call it integrated marketing, 360 communications or media-neutral planning, the need to systematically adopt processes that objectively and consistently reflect the media … Read the whole story
Earlier this year, U.S. Circuit Judge Denny Chin granted class-action status to authors who were suing Google for infringing copyright with its book digitization … Read the whole story
As retailers track this year's back-to-school shopping season, already in full swing, they may find that video is driving sales. In a consumer survey … Read the whole story