How To Take Risks by Laurie Sullivan

Taking a risk isn't always easy, but innovators often believe people who don't take enough of them in moderation can stifle the growth of companies, brands, and even themselves. ...Read the whole story

In Search of the Hybrid Media Exec by Mike Bloxham

Whether you call it integrated marketing, 360 communications or media-neutral planning, the need to systematically adopt processes that objectively and consistently reflect the media landscape and how consumers interact with it has gone largely un-met. ...More

  • Federal Court Allows Google To Appeal Class-Action Status In Book Suit by Wendy Davis

    Earlier this year, U.S. Circuit Judge Denny Chin granted class-action status to authors who were suing Google for infringing copyright with its book digitization project. That move marked a significant setback for Google, which had argued that a class-action wasn't appropriate. Today, a federal appellate court okayed the company's request to appeal Chin's decision. The move, which marks a victory for Google, is the latest twist in a seven-year old lawsuit by authors and publishers alleging that Google wrongly digitized the books and displayed snippets of them. ...More

  • Online Video Ad Viewers Buy More Clothes, More Frequently by Daisy Whitney

    As retailers track this year's back-to-school shopping season, already in full swing, they may find that video is driving sales. In a consumer survey from Google analyzing shopping behavior around apparel buying, the search giant found that 4 in 10 shoppers had checked out a store online or in-person as a direct result of watching an online video. ...More