• IBM's Good Shares Data Strategies

    Data allows companies to predict customers' desires, but explaining the complex methods has been challenging for the marketing industry. IBM built a Web site with Good, an integrated media and community action platform, to highlight personal experiences on how data and technology change the way businesses operate. ...Read the whole story

Online Video Ad Viewers Buy More Clothes, More Frequently

As retailers track this year's back-to-school shopping season, already in full swing, they may find that video is driving sales. In a consumer survey from Google analyzing shopping behavior around apparel buying, the search giant found that 4 in 10 shoppers had checked out a store online or in-person as a direct result of watching an online video. ...More

  • Living A B-Rated Life

    I love ratings and reviews -- and I'm not alone. 4.7 people out of 5 people love reviews. We give them two thumbs up. They rate 96.5% on the Tomato-meter. I find it hard to imagine what my life would be without those ubiquitous 5 stars to guide me. ...More

  • The Importance Of Search In Next-Gen T/V Business Model

    The "golden age" of television (1950s and 1960s) offered limited offerings (and channels) of high-rated programs easy for viewers to find. Consumers now have an overwhelming number of choices, and must spend more time identifying their options. With 50%+ U.S. household penetration of DVRs within the 80%+ U.S. cable, teleco and satellite subscriber homes, consumers are paying a lot to program their own "personal channels" of recorded and stored content. With thousands of T/V (television/video) choices now available each moment, the search function is a vital choice management tool. Here's a look at the current and future role of T/V ...More