Thursday, August 16, 2012
  • IBM's Good Shares Data Strategies

    Data allows companies to predict customers' desires, but explaining the complex methods has been challenging for the marketing industry. IBM built a Web site with Good, an integrated media and community action platform, to highlight personal experiences on how data and technology change the way businesses operate. ...Read the whole story

    Around The Net

    • Microsoft Adds Features To Agency EnablementMicrosoft Advertising adCenter

      Microsoft adCenter has revamped Agency Enablement features in adCenter to enable advertisers to add or change agencies without losing account history. The changes make it easy to link and unlink or onboard new clients or existing accounts, control billing preferences, and tailor account management to the needs of clients. Tina Kelleher explains the changes. ...Read the whole story

    • Helping Google Crawl SitesGoogle Webmaster Central

      Google provides more information about the URL Parameters feature in Webmaster Tools designed for webmasters who want to help Google crawl their site more efficiently. Maile Ohye explains the configuration parameters in a video. By telling Google how parameters behave and the recommended action for Googlebot, webmasters can improve your site's crawl efficiency. If configured incorrectly, webmasters may accidentally recommend that Google ignore important pages. ...Read the whole story

    • How To Use 4 Metrics Google Analytics LacksSearch Engine Watch

      Average revenue per user, subscriber churn, lifetime value, and customer acquisition cost are four metrics tools that marketers won't find in Google Analytics, according to Alex Cohen. He explains each in detail for those who work at a subscription-based ecommerce company and might need what he calls a "visit-based" analytics tool, rather than a person-based tool. ...Read the whole story

    • Philosophizing ContentKISSmetrics

      Neil Davidson begins with a philosophical debate on whether marketers can create viral content, or whether the reaction to the content creates the effect. He analyzes the meaning of viral and why people share content, looks at ways to charm customers, and suggests processes that could increase the likelihood that people will share the content. ...Read the whole story

    • One On One With Google's Avinash KaushikClickZ

      Susan Kuchinskas sits down with Avinash Kaushik to discuss how "chasing the wrong metrics" can lead marketers in the wrong direction. The two talk about smarter ways to retarget ads, new set of skills for online marketers, and how advertisers can better connect with the person behind the screen. ...Read the whole story

    • How To Increase Landing Page Conversion RatesPPC Hero

      The goal to increase conversion rates remains top of mind for all marketers. Sean Quadlin delves into a case study highlighting the importance of showing how a new landing page can improve performance and conversion rates. He provides a look "behind the scenes" of an account to demonstrate a point. It all starts with trying to fix a landing page that only converts 0.22% of the time -- turning it into one, by month four, that converts 4.86% of the time. ...Read the whole story

    • BYOD Opens Door To Financial LossesJuniper Research

      Bring your own device (BYOD) to connect could become a major threat to companies. Nitin Bhas tells us that the number of employee owned smartphones and tablets used in the enterprise will more than double by 2014 -- reaching 350 million, compared to almost 150 million this year. While productivity can rise, the threat from unprotected employee mobile devices becomes significant. It raises the threat of financial loss, legal liability and brand damage. ...Read the whole story

    • How A Fail-Fast Philosophy Led To High ReturnsMarketingSherpa
    • Google Maps Tackles Transit Updates9to5
    Online Video Ad Viewers Buy More Clothes, More Frequently

    As retailers track this year's back-to-school shopping season, already in full swing, they may find that video is driving sales. In a consumer survey from Google analyzing shopping behavior around apparel buying, the search giant found ...More

    • Living A B-Rated Life

      I love ratings and reviews -- and I'm not alone. 4.7 people out of 5 people love reviews. We give them two thumbs up. They rate 96.5% on the Tomato-meter. I find it hard to imagine ...More

    • The Importance Of Search In Next-Gen T/V Business Model

      The "golden age" of television (1950s and 1960s) offered limited offerings (and channels) of high-rated programs easy for viewers to find. Consumers now have an overwhelming number of choices, and must spend more time identifying their ...More