Microsoft adCenter introduced a feature Thursday that allows marketers to rotate ads at the ad group level, where keywords connect with ad copy. Here's how it works. ...
Data allows companies to predict customers' desires, but explaining the complex methods has been challenging for the marketing industry. IBM built a Web site ... Read the whole story
As retailers track this year's back-to-school shopping season, already in full swing, they may find that video is driving sales. In a consumer survey ... Read the whole story
I love ratings and reviews -- and I'm not alone. 4.7 people out of 5 people love reviews. We give them two thumbs up. ... Read the whole story