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my turn Summer Doldrums? Have An Oreo. by Todd Copilevitz

As companies move into social media and content creation, they go through a process. Picture a six-layer Oreo cookie with a rainbow of cream filling colors that looks like the Gay Pride flag. That's exactly what Kraft trotted out on Oreo's Facebook page last month. ...More

• Natural Language Connects Search And Social by Rob Garner

  For all of the talk about "search and social" as an interdependent concept and discipline, perhaps the most important connective point between the two is the use of shared language. I mention this because many search professionals are not fully leveraging their keyword skills in social areas, and social media marketers are not leveraging search-based keyword tools for social audiences as much as they should. ...More

• Sweating The Small Stuff by Aaron Goldman

  A couple weeks ago, I was having lunch with my old pal, Tony Bombacino. One of the many things I love about Tony -- besides the fact that he thinks you can order steak frites and, as long as you also get a salad, it's a healthy meal -- is that he's the human embodiment of CliffsNotes for business books. I sure don't know how he finds time to read, but thankfully he's able to remember book theses better than rap lyrics. Over lunch, one of the books T-Bo recommended -- and subsequently summarized so now I don't need to ...More