Did Mobile Just Become The Backbone Of Search, Brands? by Laurie Sullivan

In the moment. That's what mobile apps address -- a quick and targeted search in the moment. Mobile apps have become the consumer-facing front end of companies on small devices that sit in the pockets and purses of millions of people. And if integrated correctly with search, they become the first step to a prosperous relationship between brands and consumers. ...Read the whole story

  • Brands Lose Millions To 'Ad Collision' by Laurie Sullivan

    An analysis of billions of ad impressions reveals that 5% to 7% of ads from the same campaign serve up on one Web page simultaneously, causing what AdSafe's CEO calls "ad collision." It is more likely to produce fraud and can cost advertisers between $60,000 and $70,000 on a $1 million ad buy. ...Read the whole story

  • 'NYT' Relaunches Online Video by Erik Sass

    "The New York Times" has relaunched its online video platform at NYTimes.com, with a new design, larger player and improved navigation. The revamped platform is designed to be compatible with multiple operating systems and devices. Under the new system, videos are organized into channel pages, based on their subjects. ...Read the whole story

  • Magazine Mobile Codes Up 107%, Now On 10% Of Ads by Steve Smith

    Print needs digital. Magazines and their advertisers are rushing faster than ever to leverage mobile 2D code technologies to amplify and enhance the page. Code instances in magazines more than doubled in the last year. ...Read the whole story

Around The Net

Walking The (Thin) Line Between SEO And Web Spam by Ryan DeShazer

Rank Modifying Spammers is an interesting exploration of Google's search algorithm and the possible direction the company may take in its fight against Web spam. The author's hypotheses stem from a Google search patent that was recently discovered by Bill Slawski of SEOByTheSea. The potential implications of that patent, as articulated by SEO Book, are why I'm a little anxious. ...More

  • The Future of Media Will Steamroll You If You're Not Prepared by Josh Dreller

    The future of media will shadow the future of digital.  Where digital marketing goes consumers and marketers will surely follow.  It will be those businesses that keep one step ahead of changes in consumer media consumption, not one step behind, that will stay relevant and thrive.  There are tablets, smartphones, addressable TV, and will be tons of stuff we don’t even know about yet.  What’s your marketing strategy for Project Glass?   If you’re in the education space, should you be worried about Kahn Academy?  It might take you years to catch up and by that time, some even newer innovation ...More

  • insight Facebook's 'Page Post Targeting Enhanced' by Bob Fetter

    In what some inside marketers have called "a defining moment in social media marketing history," Facebook is now exposing important elements of an individual's personal and social graph and giving marketers the ability to post in their timeline based on that information. ...More

  • What Email Marketers Can Learn From Well-Managed Social Media Content by Wacarra Yeomans

    Last week, Mike May wrote a great post posing an important question: does a brand's social media content make good email marketing content? Put another way, since social media is so effective at engaging customers, should email marketers pull copy directly from their Facebook timelines or Twitter feeds and plop it into their email campaigns? Mike makes an insightful case for why this isn't a good idea, and his post sparked some thoughtful conversation in the comments about where a brand's social media and email content should and shouldn't overlap. ...More