Why Google Wants Businesses To Bring (+) Social To Work by Laurie Sullivan

Video chat from long tables in boardrooms and meeting rooms, where employees stared at a large screen on one side of the room, initially emerged as a way to reduce travel expenses -- but tech companies have figured out a way to make video conferencing a mobile and social tool, integrating it into a variety of business applications. ...Read the whole story

  • Google Touts Nexus 7 On Home Page by Mark Walsh

    Google took the rare step of promoting a retail product directly on its home page. It's touting the Nexus 7 tablet, its $199 answer to the iPad and Kindle Fire. Clicking through takes users to a product page for the 8 GB version of the Nexus 7 and a limited-time offer of $25 in credit to spend in the store. ...Read the whole story

  • Moms Mobilized: Smartphones Prominent In Back-To-School Planning by Steve Smith

    Mobile devices are becoming as common to the back-to-school ritual as fights over hem lengths and a new backpack. A new IAB/Meredith study shows that smartphones are a mom's new BFF during these stressful times. ...Read the whole story

  • thePlatform Refines Online Video mpx by Gavin O'Malley

    Profiting off the distribution of online video content remains a major challenge for publishers. With that in mind, thePlatform is rolling out new commerce features to mpx -- its cloud-based online video management and distribution system. NBCU picked thePlatform to handle video management and distribution for the USA, Syfy and Oxygen cable networks. ...Read the whole story

Google Analytics Experiments Can Cause An SEO Challenge by Janet Driscoll Miller

Back in June, I detailed the sun setting on Google Website Optimizer in favor of the new Google AdWords Experiments. For the most part, I've been really happy with the new Experiments option -- there are real benefits to the new approach. However, I have encountered a small glitch that testers using Experiments should take into account. ...More

  • Three Messages That Kill Deliverability by George Bilbrey

    More than any others, these three message types drive complaints. They hit spam traps. They are sent to dead accounts. They get ignored. They get deleted without opening. They're your worst-performing emails: the ones responsible for your biggest blocking and bulking problems. Unfortunately, they're also among your most important. As we review thousands of email programs and millions of messages every day, we find these three are the source of a disproportionate number of deliverability issues. The good news is that as bad as their impact can be on your email program, there are many concrete steps you can take ...More

  • Why Consumers Want A Shared Voice by Riley Gibson

    Where there's a customer, there's a genuine story waiting to be told. Brands must engage their customers on a level that identifies and features these stories. Campaigns that directly ask for customer input or a shared voice are quickly replacing those featuring brand-driven content. ...More

  • Mid-Rolls Growing, But Do Consumers Like Them? by Daisy Whitney

    By many counts, mid-rolls are among the fastest-growing online video ad formats, but consumers might not be so fond of this style of marketing. Mid-rolls are increasing at a rate more than double a year ago, according to the latest quarterly report from online video technology provider FreeWheel, which analyzed billions of videos from premium programmers. But there's some evidence that viewers might not care for this ad format. ...More