Tuesday, September 4, 2012
  • Smartphone Users Responsive To Ads

    A large majority of smartphone owners use their devices to consume digital content, including media and information, according to a new survey for the Online Publishers Association. Interestingly, ad response rates were higher among smartphone users who have paid for content. ...Read the whole story

  • Email Remains Strong Brand Marketing Tool

    Despite the rise of social, email remains a strong channel for brands to engage consumers. More than 55% of brands had statistically significant increases in open rates for [the second quarter] 2012, according to Experian's CheetahMail unit. ...Read the whole story

    Around The Net

    • Verifying Bing's BotBing Webmaster Central

      Vincent Wehren tells us how to verify that a bot crawling a Web site is really from Bing. He explains the steps to take, such as performing a reverse DNS lookup using the IP address from the logs to verify that it resolves to a name that ends with search.msn.com. Then do a forward DNS lookup using the name to confirm that it sends the information back to the same IP address. Wehren provides screen shots and code to help identify the process, along with tips on what not to do. ...Read the whole story

    • Minimizing Traffic Loss From Search EnginesSEOmoz

      Companies expanding into new countries might want to think about launching a new Web site, but there's always a risk of losing significant traffic when restructuring the site, according to Steven Macdonald. He provides two views on how to minimize the risk of losing traffic from search engines when launching a new Web site. One way could mean forfeiting 35% of organic traffic loss from search engines, while the other could be a mere 4%. ...Read the whole story

    • Remarketing TruthsaimClear

      Retargeting highlights the positive, but can distract from the creative piece. It also can lower CPAs and increase conversions, but it won't fix a bad marketing strategy, according to Marty Weintraub. He provides tips on remarketing, along with 14 other truisms that paid-search marketers should tell their clients, such as the opportunities for early adopters. ...Read the whole story

    • How To Unpack Canonicals For Product Colors, SizesRimm-Kaufman Group

      On the request of a Twitter tweet, Adam Audette lays out the correct SEO method to handle product versions, colors, sizes and variations on ecommerce sites. He provides a few example questions to ask before getting started, and tips on tools to use. He suggests basing all decisions on analysis, such as the site’s strengths, weaknesses, and obstacles, as well as business objectives and SEO goals. ...Read the whole story

    Shopper Marketing's True Potential

    The bar has been raised for Shopper Marketers. It's time to let creativity inspire action through a rich connection that celebrates the shopper beyond the performance of a product. And we believe the connection will be ...More

    • Swimming The Social Channel For Better Email

      Social channels provide marketers a wonderful virtual duck blind where they can actually see the reactions to their campaigns and use not just feedback, but direct interactions with their target market, to optimize their approach. Social ...More

    • The New CRM: Content Relationship Marketing

      Advances in technology, particularly mobile, provide companies with expanding platforms to reach their target customers. Smartphones, tablets and desktop computers can extend audience reach, but is the content shared through these vehicles resonating with your intended ...More

    • The Future is Targeting