Google announced at the end of May that it would transition Google Product Search into Google Shopping, dropping the free service that requires merchants to pay for product listing ads (PLAs). Similar to a distributor, Google's online service connects people to brands and products. And while some merchants struggle with the transition from a free to a paid model, it has become clear that the change remains one more way to clean up the garbage online. ...
The bar has been raised for Shopper Marketers. It's time to let creativity inspire action through a rich connection that celebrates the shopper beyond ... Read the whole story
Social channels provide marketers a wonderful virtual duck blind where they can actually see the reactions to their campaigns and use not just feedback, ... Read the whole story
Advances in technology, particularly mobile, provide companies with expanding platforms to reach their target customers. Smartphones, tablets and desktop computers can extend audience reach, ... Read the whole story
Not that long ago, the presumed foundation of any successful advertising campaign was based on the principles of reach and frequency – namely, get ... Read the whole story
A large majority of smartphone owners use their devices to consume digital content, including media and information, according to a new survey for the ... Read the whole story