Search Loses Millions In Co-op Advertising Opportunities by Laurie Sullivan

Merchants and brands could capitalize on co-op digital marketing opportunities, especially when it comes to search engine marketing and advertising for local and neighborhood stores and services, but a "very substantial portion" of co-op agreements prohibit all Internet advertising, according to a whitepaper released Wednesday. ...Read the whole story

  • IAC Buys About.com To Strengthen Publishing Cred by Laurie Sullivan

    Ask.com plans to step up branding efforts for the newly acquired About.com to squash any myths about it being a content farm. Instead, the company wants consumers to know that About.com will strengthen its core publishing model. ...Read the whole story

  • Biggest Brands Dominate Social Impressions by Joe Mandese

    Led by uber brands like Coke, Apple and Google, beverage, technology and restaurant brands are dominating social media conversations, according to a new monthly report tracking the social media "conversations" related to the top 100 consumer brands. The report, a collaboration of media industry economic tracker and forecaster PQ Media and social media audience measurement firm uberVU, found that Coke was the No. 1 brand in social media impressions by a margin of two-to-one over the next-most-mentioned brand, Apple, during the month of July, the first for which data is being reported. ...Read the whole story

Recipe For Holiday PPC Success by Aaron Goldman

Tis the season to start prepping for the holiday season! Here are some tips for making sure you've got all the right ingredients to get your pay-per-click (PPC) search campaigns cooking. ...More

  • Ten Times Boost In TV Everywhere Streams In 2012; New Tools In Online Video Tech by Daisy Whitney

    These days, it feels as if all the online video companies are getting ready to go into battle. There's a constant hum in the online video technology business and it's coming from product announcements. Everyone is refining their offerings in a quest to win more business. Here's a quick roundup of some of the more interesting tidbits in the last week from Adobe, the Platform and FreeWheel. They all fall under the heading of what I think of as "video management." They're not so much about new ad innovations as they are about tools to help media companies manage the ...More

  • The '5 Whys' - A Process That May Increase Market Share In Baby Boomer And Older Markets by Jim Gilmartin

    On April 16, Robert Rose published an article for the Content Marketing Institute describing a concept in problem solving called the "5 Whys." Developed by Sakichi Toyoda, it was originally used within Toyota Motors during the evolution of its (now) famous Toyota Production System. It has since been adopted by a number of project management and other processes e.g., Six Sigma. ...More