Amazon On-Site Search Quickly Becoming First Research Destination by Laurie Sullivan

Google Product Listing Ads (PLAs) have been around for more than a year, but the transition of Product Search into Shopping announced in May brought them to the forefront and put the search engine in direct competition with Amazon. With improvements to Facebook's search and social recommendation Q&A engine, the industry could see another rival to the group. ...Read the whole story

  • Channel Surfing? Google Shifts Organic Away From Keywords by Laurie Sullivan

    Google's influence on search engine marketing doesn't stop with brands exploiting benefits in paid-search and product listing ads. It's augmented by the way companies like BrightEdge are developing platforms for ad agencies and brands. The latest change pushes marketers that are focused on organic search results to optimize content per channel, rather than keywords, on landing pages, videos, articles and other marketing materials. ...Read the whole story

  • Google PLAs Prompt Partnership Between IgnitionOne, DataPop by Laurie Sullivan

    IgnitionOne and DataPop moved forward on a deal to support Google product listing ads (PLAs) as the engine converts Google Product Search into Google Shopping. The companies follow Adlucent, Didit and Kenshoo into supporting paid-listing ads. ...Read the whole story

  • Search Spend Rises, Attribution, Mobile Analytics Remain Big Concerns by Laurie Sullivan

    Companies in North America will spend $23 billion in search engine marketing in 2012, up 19% compared with the previous year, but search marketers have new concerns this year, according to the State of Search Marketing Report 2012. ...Read the whole story

Query This: 'iPhone 5,' Google Vs. Bing by Jonathan Kim

Following this week's unveiling of the iPhone 5 (a.k.a. the "Tall iPhone"), I was curious to see how Google and Bing search results would look like when "iphone 5" was entered. ...More

  • SEMPO 2012 Survey: Agencies Get Search + Social; Companies, Not So Much by Rob Garner

    SEMPO has just released its 2012 marketer survey, and there are many interesting findings among categories of spending, practice, and other key industry data. Just as in last year's survey, there is another point about search and social synergy that sticks out to me, but this time it is not about paid media. It is about how agencies and in-house marketers differ in their approaches to interdependent search and social marketing ...More

  • Mobile Viewers Three Times More Likely To Watch Product Videos, Buy Products by Daisy Whitney

    When it comes to retail and commerce, mobile site visitors are three times more likely to watch a video than traditional visitors. That's the result of a research study conducted by Invodo, which provides video commerce solutions for brands and retailers. In studying more than 100 retailer and brand clients and surveying consumers, Invodo found that only 5.5% of its traffic comes from mobile devices, but that mobile visitors account for 14.3% of all video views. ...More