Adobe, IBM and Hewlett-Packard have stepped up efforts to support smaller companies, but Doug Schumacker, digital director of marketing at BraunAbility, seemed a bit surprised when a search expert from HP-owned Autonomy took on the task of improving paid-search campaign results for the manufacturer of wheelchair-accessible vans, ramps, and wheelchair lifts. ...Read the whole story
Google is poised to become No. 1 -- again. Long dominant as the online search advertising giant, Google is on track to become the dominant player in the online display advertising business too, according to estimates released late Wednesday by online stats masters eMarketer. Actually, according to the eMarketer report, Google will achieve digital marketplace triple play -- becoming Madison Avenue's top supplier for three digital marketing channels: search, display and mobile. ...Read the whole story
Google continues to make updates to its DoubleClick platform that automates and streamlines workflow processes. A new version of DoubleClick Bid Manager will launch in October, which should give marketers about 16% more inventory. ...Read the whole story
A company that sells gifts and novelty items has sued Google for trademark infringement and unfair competition for using the phrase "the playground is open" in ads for the new Nexus 7 tablet. ...Read the whole story
It wasn't long ago that Google had virtually no display ad business. Remarkably, the historically search-focused company is now expected to earn more U.S. display ad revenues than any other company this year. ...Read the whole story
People don't trust search ads. At least, 64% of people don't trust search ads. Apparently, search is not unique. According to the same research, nobody trusts ads of any kind. That's not really surprising, given that it's advertising. Its entire purpose is to make us suddenly want crap we don't need. Small wonder we don't trust it. But you know what we do trust? The opinions of our friends. Nothing I should have said up to this point should come as a shock to anyone reading this column. The only thing I found mildly surprising here was that we had ...More
The online video business might be enjoying a record number of viewers, but the number of ads seen hasn't returned yet to the highs hit in the spring. In comScore's just-released monthly report on video viewing, the measurement firm said a record 188 million Americans watched 37.7 billion online videos in August. That's a rise from 184 million Americans checking out online videos in July. ...More
A long-running legal battle between the Authors Guild and Google won't end any time soon, thanks to a new court ruling. This week, the 2nd Circuit Court of Appeals granted Google's application to stay proceedings in the trial court while the company appeals an order allowing the authors to bring a class-action. That ruling means that a decision about the central question -- whether Google's ambitious book digitization project is protected by fair-use principles -- might not come for at least one year. ...More