Friday, September 21, 2012

Around The Net

  • Conducting Link AuditsSearch Engine Watch

    Bob Tripathi takes us through the process to conduct a link audit, from improving PageRank to anchor text distribution to competitive benchmarking. Tripathi points to a common error among companies with mutliple sites, and the need to analyze competitor link acquisition strategies and the types of sites linking to them. ...Read the whole story

  • SEOmoz Metric Tools Roll OutSEOmoz

    SEOmoz has been been exploring ways to look at ranking data during the past few months, and has reported on metrics like domain diversity and EMD influence. Now the company is rolling out five of the top-view metrics on MozCast, updated daily. The metrics include domain diversity, SERP count, EMD influence, and more. ...Read the whole story

  • Paid-Search Best Practices Gone WrongPPC Hero

    Always expand a keyword list, but over time ad groups can get out of control. If marketers use this practice they need to look for new keywords rather than expand the list. Add new ones, but remove the old ones. Keep ad groups to four to improve quality scores. The hour-long webinar provides seven tips on righting the top seven of the worst paid-search "best" practices. ...Read the whole story

  • Retailers Like OfficeMax Starting To Upgrade On-Site SearchMarketWatch

    Walmart.com recently anounced a new site-search engine. Now OfficeMax said its new search engine on OfficeMax.com should increase accuracy for product search and recommendations. In the first month the company has experienced an increase in conversion rate and customer satisfaction around site navigation, and more than a 60% increase in average revenue per visit. ...Read the whole story

  • The 'So' Search Engine DomainTechinasia

    That's what execs at a Chinese search engine, Qihoo 360, must have been thinking when the company paid million of dollars for the domain name. Techinasia.com reports that Qihoo CEO Zhou Hongyi explained that aside from So.com being a short and easy URL to remember, "'S' stands for 'safe' and 'O' stands for 'open' in English." It follows Qihoo's strategy, which began as an anti-virus business focused mainly on selling and promoting security. ...Read the whole story

  • Facebook Tests 'Photo Sync' on AndroidThe Verge
  • EU Warns Google To Play FairGuardian
  • Google And Media - Frenemies For LifeThe Atlantic
The Future Of Search

Do you hear that rumble in the distance? It's change coming. What sort of change, you ask? Well, the events of the last few weeks collectively point to a pretty big shift in the search landsc ...More


  • It Takes More than Big Data To Target Customers

    Buying audiences based on complex data analysis is clearly a huge step forward in helping brands connect with their core customers. But even in today's Big Data ad world, "persona" work is still critical. ...More