Search Engine Optimization Data Reaches Into Boardrooms by Laurie Sullivan

C-level executives have become increasingly interested in seeing the tangible metrics tied to business objectives and returns for both paid search and search engine optimization -- but especially SEO, agrees Rob Griffin, Havas Digital director of product development. ...Read the whole story

  • Google ZMOT: Marketing Purchase Path Becomes 'Flight Map' by Laurie Sullivan

    Marketers need to discard traditional concepts of the marketing funnel and assume that consumers switch devices as needed, says Google's head of retail. He wants to debunk the myth that consumers go to a store to check out prices and purchase the product on the channel offering the lowest price. ...Read the whole story

  • Microsoft Bing, Apple Get Aggressive On Google Missteps by Laurie Sullivan

    A $22.5 million civil penalty against Google for improperly tracking Apple Safari users brought on by the Federal Trade Commission gave Bing the fodder to launch a Web campaign Friday suggesting that Apple Safari users switch to Bing. ...Read the whole story

  • retail ComScore: Mobile Shoppers Reach 86 Million by Sarah Mahoney

    As smartphones continue to gain in popularity, consumers are shopping with them in surprising numbers: A new study from comScore estimates some 85.9 million Americans dabbled in some sort of m-commerce in July, with Amazon coming up the big winner. ...Read the whole story

The Future Of Search by Roger Barnette

Do you hear that rumble in the distance? It's change coming. What sort of change, you ask? Well, the events of the last few weeks collectively point to a pretty big shift in the search landscape. ...More

  • It Takes More than Big Data To Target Customers by Megan Fearnow

    Buying audiences based on complex data analysis is clearly a huge step forward in helping brands connect with their core customers. But even in today's Big Data ad world, "persona" work is still critical. ...More