It has become increasingly clear as Halloween and the holidays approach that content drives Web site traffic, whether from a click on a paid-search ad to a landing page, or … Read the whole story
Analytics company KISSmetrics has agreed to settle a class-action lawsuit by promising to avoid using ETags or other "supercookies" to track people online without … Read the whole story
Clothing might not seem the likeliest product category when it comes to mobile shopping. But new data from Spotzot, which operates a platform powering … Read the whole story
Among Internet radio listeners, 57% buy products online while listening, 56% research products for future purchase, and 60% visit social networks, according to Parks … Read the whole story
Now there's something else for pay TV operators to worry about: A new report from ABI Research says nearly 20% of online consumers consider … Read the whole story
Nielsen is approaching an "inflection point" in terms of the ad industry adopting its Online Campaign Ratings (OCR) as the currency for online advertising … Read the whole story
Hardware is becoming robust enough and network speeds fast enough to help augmented reality designers move this promising platform beyond cool proof-of-concept tests. A … Read the whole story
According to the PriceGrabber first winter holiday shopping survey, 50% of consumers plan to spend the same amount during the 2012 winter holiday shopping … Read the whole story
Will the very act of observing viewers as they migrate across platforms change the nature of media itself? There is scant analysis as to … Read the whole story