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Search marketers reaching out to consumers ages 18 to 34 may want to take a closer look at their political preferences and the characteristics that support their beliefs. New research … Read the whole story
Microsoft turns tablets and smartphones into control systems for music, movies and other content on Xbox 360 with the release this week of SmartGlass. … Read the whole story
Driving awareness and conversions through content remain the top strategy for business-to-business marketers -- but social media has become the most popular, with 87% … Read the whole story
Closely is introducing a free, new app for the iPhone and Android handsets called Perch that allows merchants to monitor the social media and … Read the whole story
An Adobe survey released Wednesday suggests that more than half of respondents use social media and have "liked" content on behalf of their favorite … Read the whole story
As a media currency, ratings are "rubbish." The new currency is "attention." That's according to David Shing, who holds the title of digital prophet … Read the whole story
There are, said Facebook's Helen Min, four dimensions of social marketing: connect, engage, influence and integrate. "Connecting is converting customers into fans because they … Read the whole story
COMMENTARYIt was clear from yesterday''s discussion of second-screen interactivity at OMMA Video on Devices that the creative juices are already flowing among programmers around … Read the whole story
- COMMENTARY
As brands are increasingly becoming content producers themselves, how long will it be before they start to form more strategic alliances with production talent? Read the whole story
