SearchBlog
Microsoft Windows 8 debuted Friday, and Google took the opportunity to move Chrome into the spotlight. The Redmond, Wash. company did well to promote Internet Explorer and Bing in Win … Read the whole story
A technology originally designed to help Google DoubleClick and ad servers supply content on a publisher's site can now automate marketing tasks. Machine-to-machine (M2M) … Read the whole story
- COMMENTARY
Data is truly the common currency that advertising will use in the years to come, and cultivating a strategy and infrastructure to leverage its … Read the whole story
Democrat and Republican character traits and preferences can provide brands with attributes to build audience segments. Research from Tribal Fusion, a digital advertising agency, … Read the whole story
- COMMENTARY
If you're a CMO and you can't explain your digital advertising metrics strategy in a paragraph or less, you're in trouble. Read the whole story
Not surprisingly, Facebook is number one in Impact Media Value, partly because of news around its stock being way overvalued. Apple passed Google to … Read the whole story
- COMMENTARY
According to a new study by Kenshoo, "Global Search Advertising Trends," paid search budgets are significantly higher in 2012 but the effects of seasonality … Read the whole story
Some 43% of retailers said they will raise online marketing budgets -- investing in either mobile, social or email marketing channels during the holiday … Read the whole story
Yahoo confirmed its acquisition of the 10-person team behind mobile recommendation app Stamped. The deal, first reported by Mashable, signals the Web portal's efforts … Read the whole story
- COMMENTARY
How relevant your email are impacts all your metrics, from open rate to conversion, unsubscribes to even deliverability. Make your emails more relevant with … Read the whole story
