Conversions no longer happen from just one device. Several can contribute to the download of the white paper or the sale of jeans. Last weekend I relied on a Wi-Fi … Read the whole story
Cyber Monday sales will rise 18% to $2 billion this year in the U.S. and Europe, with mobile playing a growing role in holiday … Read the whole story
Finding the true ROI of social media is challenging because it throws up a multitude of data points from likes, comments, follows, shares, and … Read the whole story
Brick-and-mortar stores have Black Friday. Online ones have Cyber Monday. What does that leave for mobile? Thanksgiving. E-commerce data from IBM/Coremetrics last year showed … Read the whole story
Brands are not working hard enough to engage their social media fans on the platform most likely to engage the consumer -- mobile. Read the whole story
The new IAB guidelines require client-side counting for mobile Web ad impressions to increase consistency with computer-based ad measurement. The goal is to help … Read the whole story
According to a new study by nRelate, conducted by Harris Interactive, Behavior Shift: Getting Content in Front of Consumers study, 76% of consumers click … Read the whole story
The survey, conducted for the NRF's Shop.org arm by BIGInsight, also reports that 85% -- a record -- intend to create promotions specifically for … Read the whole story
Digital marketing agency Ascentium has re-branded itself Smith, following the full integration of e-commerce company Cactus Commerce, which it acquired in September 2011. Read the whole story