Branded content is becoming increasingly important to search marketers in driving awareness for search engine queries and social media pages on sites like Google+ and Facebook. Optimization is key. This … Read the whole story
Google will soon begin testing the integration of brands like Jamba Juice into Ingress, a virtual reality mobile game launched in beta. The pilot … Read the whole story
In June of 2009, something unique happened in the world of health news: That's when the Mayo Clinic "announced the imminent release of a … Read the whole story
Searches for the keyword term "holiday gift" on Google.com continue to climb, spiking 156% since Nov. 1, while "black Friday" rose 546%, according to … Read the whole story
For the past several years, I've been fortunate enough to take part in the "Hypertargeting" panel at Digital Hollywood. The session is always well-attended … Read the whole story
Apple has fallen to No. 6 in the Greenpeace International Guide to Greener Electronics. That could give marketers a headache when tying Apple iOS … Read the whole story
Retail and restaurants are the third-biggest spender on mobile display advertising in Millennial Media's network, and the vast majority of those campaigns are aimed … Read the whole story
Making the move on Madison Avenue, AOL has scored Jack Bamberger to serve as its new head of agency and industry relations. He exits … Read the whole story
We have a stock of presentations that we've given to new colleagues over the years to introduce them to the crazy world of email, … Read the whole story
Telecoms often argue that Net neutrality rules will discourage investment in broadband networks. But a coalition of Web companies including Google, Netflix and Twitter … Read the whole story