Don't discount the impact of display advertising on paid-search ads or search engine optimization. Numerous studies throughout the years have detailed the impact of display on search marketing, and the … Read the whole story
Small and medium-sized businesses (SMBs) have been slow to adopt process automation marketing tools, but when they do, are 55% more likely to measure … Read the whole story
The vast majority -- 79% -- of marketers report shifting into branded content either at a moderate or aggressive pace, according to the latest … Read the whole story
Facebook has rolled out initiatives to bolster e-commerce and retail marketing efforts as the holiday season gets underway. The social network also introduced a … Read the whole story
Smart marketers are embracing the 20% of people who are already comfortable making mobile purchases. This is the time to grab hold of programs … Read the whole story
Parental concern about online behavioral tracking of teens seems to have surpassed other Web-related privacy and security concerns, including worries about how teens manage … Read the whole story
Benchmark Capital is a venture capital firm that has had particular success in investing in online marketplaces such as eBay, OpenTable, Yelp, Zillow and … Read the whole story
The keys to deliverability success during email's busiest season are leveraging subscriber data in its totality, and understanding the nuances involved in messaging across … Read the whole story
According to results from a recent National Survey by YP, described in a detailed whitepaper by Dr. Phil Hendrix, Director immr, local search is … Read the whole story