SearchBlog
If a site visitor isn't a regular customer, who are they and how do they fit in? Heather Dougherty, research director at Hitwise, told marketers at the MediaPost Search Insider … Read the whole story
Spending on mobile search ads in the U.S. will jump 55% to $3.6 billion next year, of which Google will take 92.4% share, according … Read the whole story
- COMMENTARY
It's hard to take search marketing seriously these days. So I won't try. Instead, I'll offer light-hearted thoughts on some of the biggest challenges … Read the whole story
Consumers prefer tablets for searching and browsing, but not buying. Frustration in the user interface accounts for closed browsers and unfinished conversions, according to … Read the whole story
COMMENTARYOur fingers aren't "fat." But the mobile ads have been too dumb (or deliberately oblivious) to know we didn't want to click them. Google … Read the whole story
Nielsen and Twitter are creating a social media TV rating service -- all to capture TV-related content activity to trend rapidly growing second-screen activity. … Read the whole story
- COMMENTARY
By marrying Polk's data for predicting auto buying intent at a granular level with publishers' first-party relationships with their users, Collider Media is trying … Read the whole story
The Gay Ad Network is introducing new audience targeting features to its online ad network which allow advertisers to reach gay and lesbian consumers … Read the whole story
