Facebook continues to build out its list of partners supporting its ad exchange. Simpli.fi will become one of the next to announce its agreement. It will bring 3,000 campaigns to … Read the whole story
The Internet Corporation for Assigned Names and Numbers (ICANN) held a lottery in Los Angeles this week to decide on which of the proposed … Read the whole story
Purging the old and locking in the new, Google this week sold the Motorola Home's TV business to Arris Group for $2.35 billion in … Read the whole story
Continuing to break records, domestic online ad revenues reached $9.26 billion in the third quarter of the year, according to the Interactive Advertising Bureau … Read the whole story
The Interactive Advertising Bureau, along with Radar Research, have outlined three major categories of engagement, which they suggest can be the basis of a … Read the whole story
The Federal Trade Commission has expanded children's privacy rules by prohibiting online ad networks from using anonymous cookies to collect data from visitors to … Read the whole story
My daughter, who is in her senior year of high school, recently wrote an essay on Marshall McLuhan. She asked me to give my … Read the whole story
Internet and mobile data will drive ad targeting for Verizon Wireless, though many brand marketers aren't ready to tackle the mounds of data generated … Read the whole story
ABC researcher Pat Liguori was taken aback recently when she checked out an assisted living facility for a relative and discovered what residents can … Read the whole story
"Relevance" used to be the biggest catchphrase in email marketing, followed closely by "it depends," which is a favorite among email strategists (especially Andrew … Read the whole story