Some 63% of companies surveyed in a recent Aberdeen Business review survey cite "new customer acquisition" as the top marketing priority. Only 39% of respondents use CRM or sales force … Read the whole story
Welcome to online advertising and marketing in 2013, where opt-in push advertising -- rather than pull -- becomes the norm as consumers feel more … Read the whole story
The Marketing Services & Technology sector accounted for nine of the 30 largest deals of the year, with 458 transactions valued at more than … Read the whole story
Despite a contentious presidential election, an unprecedented natural disaster, and an Olympics that tested the limits of cross-platform media coverage, entertainment kept online video … Read the whole story
The Internet service provider Embarq has prevailed in a long-running lawsuit accusing it of violating wiretap laws by partnering with the controversial behavioral-targeting company … Read the whole story
Here in the family test lab, every day is a gadget-filled Christmas. But which gizmos caught my eye and ire this year? The Mini … Read the whole story
Lists are painful and bountiful at this time of the year. Occasionally they're even useful. The Australia and San Francisco-based online media company Sitepoint.com … Read the whole story