Marketers in North America spent nearly $16.6 billion on search engine marketing in 2012, with several milestones influencing media and advertising in 2013, according to GroupM. The agency expects that … Read the whole story
Google DoubleClick for Publishers, DoubleClick for Advertisers and Dart Sales Manager came to a halt Thursday for many customers who complained the disruption in … Read the whole story
In marketing, I suspect we pay too much attention to the destination, and not enough to the journey. We don't take into account the … Read the whole story
Covario released findings Wednesday showing that its clients -- the majority related to electronics and retail -- spent 33% more on paid-search campaigns in … Read the whole story
Many brands have begun to look at customers as having a life cycle, similar to products and services, taking into consideration marketing, sales, support … Read the whole story
Microsoft on Thursday launched a Web site enabling anyone to search through the thousands of patents the company owns. The move reflects a movement … Read the whole story
Tim Resnik draws a parallel to the practices by marketers and developers who often commit what he calls a "SEO foul" when building a … Read the whole story
These days, one hears a lot more about mobile mania than the business of search. Rather than replacing search, however, the mobile boom has … Read the whole story
While the online advertising industry is frantically developing methods to combat banner blindness and adapt display for rapidly diminishing user engagement, little has changed … Read the whole story
As LinkedIn continues to ramp up its ad offerings, it's making a bid for more consumer tech advertising with a new survey showing its … Read the whole story
In a victory for Backpage.com, a federal judge in Tennessee has permanently barred the state from enforcing a 2012 law regulating online ads. That … Read the whole story