Some might view Universal Technical Institute (UTI) as one of Google YouTube's unlikely beneficiaries, but the technical training school managed to reduce its cost-per-lead and achieve 10% higher enrollment rates … Read the whole story
Madison Avenue's media market shares continue to restructure. While television still represents the majority of media bought by major agency holding companies, "digital" now … Read the whole story
While some analysts believe the company could spread resources too thin, its first quarter 2013 earnings prove otherwise. Profit rose 16%, earning $3.35 billion, … Read the whole story
The results in Vision Critical's Brand Equity Relationship Assessment findings put Costco, Cisco, and Movado at the top three positions. After that are Columbia, … Read the whole story
Mobile will force brands to begin to solve problems from the customer's perspective. The thinking goes beyond a shift to mobile from desktop, but … Read the whole story
LinkedIn released a new mobile app to make it easier to for "professionals" to discover and communication with others. The app expands on search … Read the whole story
Provo, Utah, becomes the third city to gain Google Fiber after Google signed an agreement to purchase iProvo, an existing fiber-optic network owned by … Read the whole story
I'm tired of research companies presenting the results of what people say as if it factually represents what they did or are likely to … Read the whole story