The Interactive Advertising Bureau (IAB) will release a white paper Monday titled "Local Search: Managing Listings Across Digital Platforms." Sabrina Alimi, senior manager of the IAB Mobile Marketing Center of … Read the whole story
Google gained Media Rating Council accreditation for its viewability measurement solution, Active View, which it introduced last year. Marketers intuitively believe that consumers will … Read the whole story
The darling of the newest class of consumer technologies is undoubtedly Google's Glass. Sleek, beautiful, exciting Glass eyewear delivers a persistent layer of augmented … Read the whole story
Havas Media and DG will announce a global cross-media partnership Monday to support the optimization and delivery of ads across TV and online. The … Read the whole story
Steve Jobs said it three years ago, and it's still true: mobile ads suck. The best of mobile advertising today -- essentially mini versions … Read the whole story
The next phase of search engine marketing integrates information and data from social, along with devices. It means crossing media platforms and using social … Read the whole story
SEOmoz introduced a few weeks ago what it calls Social Authority, a metric that measures influential activity on Twitter, to help marketers measure the … Read the whole story
Four in 10 marketing executives feel unprepared to meet campaign objectives, citing a lack of funding and inefficient business practices as the main impediments … Read the whole story
Sarah Mogin tells us about five advanced tracking techniques that marketers may want to use in their reporting strategy and how they can serve … Read the whole story
Adchemy will unveil a product listing ad platform aimed at simplifying the process of creating PLAs for desktop and mobile through automation. The platform … Read the whole story
Robert Scoble has published a two-week review of Google Glass on his Google+ social page, wearing the glasses while delivering five speeches, passing through … Read the whole story
Casting the industry's NewFront efforts in a brighter light, new research shows that consumer ad receptivity when watching original professional online video (OPOV) is … Read the whole story
Shazam, maker of the eponymous music discovery app, on Monday announced former Yahoo executive Rich Riley as its new chief executive, a step toward … Read the whole story