Nonprofits have rather modest budgets when it comes to marketing. Many have turned to online. Testing will become a bigger part of what search marketers should do this year to … Read the whole story
Jumping on the native ad bandwagon, Yahoo is launching a pair of new ad units that include an in-stream format for the desktop and … Read the whole story
Social search. It's become the buzziest of buzz words in the search space over the past 12-18 months. Google+, Facebook's Graph Search, and a … Read the whole story
Tying together data from time, place, campaigns, strings, visits and customers are trends driving the next generation of successful search marketing campaigns. The most … Read the whole story
I've been hearing a lot about Google Now for some time, and given what I understand about it, I'm not sure why everyone's not … Read the whole story
Data company BlueKai announced an unusual partnership Tuesday with IBM that connects customers using IBM's tag management platform, IBM Digital Data Exchange (DDX), a … Read the whole story
Google+ continues to become more popular with younger generations as the company brands its social network more closely with its search tools. The insight … Read the whole story
Yahoo unveiled a slew of new media projects, partnerships, and program expansions at its Digital Content NewFront. New projects include "Tiny Commando" -- a … Read the whole story
Cara Pettersen tells us about the benefits from using canonical tags. She starts with the definition and explains what to look for when choosing … Read the whole story
No wonder cat photos and videos are an Internet cliche -- they work. According to a new study of 3,000 images used in "Like … Read the whole story
Throwing cold water on this year's Digital Content NewFronts, some analysts doubt whether the glitzy events will have any tangible impact on video ad … Read the whole story
Tablets have already captured many media buyers' hearts, but new ad effectiveness benchmarks suggest they should be capturing our heads as well. This could … Read the whole story
They might not have the biggest social footprints, but a number of brands are distinguishing themselves for their superior social responsiveness. During the first … Read the whole story
By just about any measure, marketers are missing the boat on the mobile video opportunity. Mobile provides an incredible revenue-generating and brand-building lever, yet … Read the whole story