In a rare admission by the former eBay CEO, Hewlett-Packard President and CEO Meg Whitman attributes the ability to enter a new segment of the tablet market to Google's operating … Read the whole story
Several companies, from PepsiCo to 1-800-Flowers, tap data to drive new product and service innovations. At PepsiCo, data doesn't drive marketing; it acts as … Read the whole story
Activity breeds success. And that includes marketing. If you take your foot off the gas, you lose momentum. So be active in your marketing … Read the whole story
Moving forward with its plan to issue mobile privacy rules, the self-regulatory group Network Advertising Initiative this week provided members with a draft version … Read the whole story
Courtney Eckerle tells us how Sony Electronics' social media team turned an outside social movement and a large internal campaign into a charitable campaign that … Read the whole story
Publicis Groupe's MediaVest has created a massive database designed to help clients better understand, communicate with and market to consumer communities. A key issue … Read the whole story
Foursquare has released what it calls "super-specific searches to help users find what they seek." The update for iOS and Android aims to help … Read the whole story
Discovery Communications is looking to get into digital video platforms in a big way -- launching a new online science network targeting young men, … Read the whole story
Simultaneously expanding its video and social strategy, Vice on Thursday unveiled #dailyvice -- a daily show tailored for Twitter users and featuring short clips … Read the whole story
When it comes to online video, marketers naturally want to know if video ads drive sales. Video ad platform Videology studied more than 186 … Read the whole story
Banner ads have long been the whipping boy of online advertising, and the same is now true for mobile. But in the entertainment, travel, … Read the whole story
Gone are the days when customer interaction was limited to the retail store or call center. The number of channels available for consumers to … Read the whole story